During the first weeks of the COVID-19 pandemic, in March and April 2020, there was a much higher demand for nuts, especially in supermarkets and discounters. The increasing number of employees that suddenly had to work from home, as well as closed schools and children spending most of their day at home as well, led to demand that was significantly higher than in the same period in 2019.
Recently nuts have been covered in the media and food blogs for their health benefits. As they can be rich in magnesium, unsaturated fatty acids or minerals and antioxidants, many customers perceive them to be very beneficial for their diet as well as for heart and brain functionality.
More exotic nuts, for example macadamia, became more popular over the last few years and further growth of them is very likely. Other nuts, such as kola nuts, chestnuts and hazelnuts, have also been recording rising demand.
The main competitor to nuts remains processed nuts, such as salted peanuts or mixes, especially when perceived as a snack. Fresh nuts also suffer to some extent from the convenience trend followed by many Germans.
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This report originates from Passport, our Nuts research and analysis database.
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