Over the forecast period, nuts is expected to record strong growth in both current value and volume terms in Morocco. This is mainly because Moroccans consume different types of plain nuts or use them to bake some of the most popular local pastries.
Many companies in Morocco are focusing on offering packaged nuts though all major modern grocery retailers in the country. This is mainly because there are a growing number of supermarkets and hypermarkets across the country, and also because there is a common consensus amongst local consumers that the packaged products sold in modern grocery retailers offer higher quality and better ingredients.
In Morocco, there are many religious and cultural occasions when people tend to consume many nuts. The most popular is Ashura.
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