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In spite of a high fat content, nuts are seen as a great natural snacking option as well as increasingly being used in home-cooked and foodservice dishes. Most nuts are high in monounsaturated fats, which are believed to be healthy for the heart as well as helping to control cholesterol.
While consumers like eating nuts and see them as healthy products, many may prefer nuts that have been deshelled as they are easier to consume, especially while on the go or at work, for example. However, consumers may also then gravitate towards nuts that have been salted, roasted or flavoured, while some also desire mixes of a variety of nuts, or nuts mixed with dried fruit.
Almonds and walnuts were two of the more dynamic categories in 2019, both recording higher growth rates than nuts as a whole in this year. Walnuts are benefiting from a growing focus on the health benefits of this type of nut.
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