While in the past nuts had a reputation for being unhealthy due to their high fat content these days consumers have a better understanding of the difference between healthy and unhealthy fats. Most nuts are high in monounsaturated fats and so are in fact healthy for the heart as well as helping to control cholesterol.
Although nuts caught the headlines over the review period thanks to their promoted health-giving properties demand for fresh nuts was limited by the offer of more convenient packaged and processed options. For example, nuts, seeds and trail mixes has higher total volume sales than fresh nuts, with many consumers preferring nuts which have been de-shelled and roasted and which are ready for consumption.
Walnuts and almonds were two of the best performing categories within nuts in 2018. Walnuts benefited from a growing focus on the health benefits this variety offers.
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