Olivia Stelmaszczyk
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Olivia Stelmaszczyk

Research Analyst - B&F

Chicago

English, Polish

Olivia's specialism is beauty and fashion research in the US. She also utilises her background in sociology and interest in consumer behaviour to produce a variety of content that understands and evaluates the ever changing trends and needs in the beauty and fashion space.

Olivia helps beauty and fashion clients make informed business decisions by providing insights on changes in key consumer trends, innovation, the competitive landscape and growth opportunities in the US, with a special interest in the Gen Z consumer. Prior to joining Euromonitor, Olivia received her bachelor’s degree in Sociology with a concentration in economics and global development from Northwestern University in Illinois.

Related to Beauty and Personal Care

Article

Diapers, Periods and Dignity: Latin America's Hygiene Shift

Few categories reveal as much about Latin American consumers as those that accompany some of life’s most intimate stages: baby diapers, menstrual care and adult incontinence. Their development across the region is being reshaped by demographic shifts, evolving lifestyles, new consumer priorities and cultural barriers that still limit access. In a challenging environment for the industry, these categories invite us to look beyond the product and open a much-needed conversation about wellbeing, access and dignity.

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Consultant

Events

In person Past event
16 September 2026 09:00 ET

Makeup in New York

United States – Jacob K. Javits Convention Center, 429 11th Avenue, 10001, New York City

An event bringing together the entire international cosmetics industry for two days of innovation, networking and discovery.

Speaker: Olivia Stelmaszczyk