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No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Follow:
Olivia Stelmaszczyk
Research Analyst - B&FChicago
English, Polish
Olivia's specialism is beauty and fashion research in the US. She also utilises her background in sociology and interest in consumer behaviour to produce a variety of content that understands and evaluates the ever changing trends and needs in the beauty and fashion space.
Olivia helps beauty and fashion clients make informed business decisions by providing insights on changes in key consumer trends, innovation, the competitive landscape and growth opportunities in the US, with a special interest in the Gen Z consumer. Prior to joining Euromonitor, Olivia received her bachelor’s degree in Sociology with a concentration in economics and global development from Northwestern University in Illinois.
Related to Beauty and Personal Care
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Luxury Is Becoming AI’s Blind Spot
Luxury brands have long refined the purchase moment: the lighting, the associate, the packaging, an unhurried pace – each element converting interest into desire, and desire into margin. AI-mediated commerce is changing this, as AI systems experience none of the elements luxury historically relied on.
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The Rise of Arabian Fragrances: From Regional Tradition to Global Opportunity
The Rise of Arabian Fragrances: From Regional Tradition to Global Opportunity
Events
In person
Upcoming
An event bringing together the entire international cosmetics industry for two days of innovation, networking and discovery.
Speaker:
Olivia Stelmaszczyk