Chicago
English, Polish
Olivia's specialism is beauty and fashion research in the US. She also utilises her background in sociology and interest in consumer behaviour to produce a variety of content that understands and evaluates the ever changing trends and needs in the beauty and fashion space.
Olivia helps beauty and fashion clients make informed business decisions by providing insights on changes in key consumer trends, innovation, the competitive landscape and growth opportunities in the US, with a special interest in the Gen Z consumer. Prior to joining Euromonitor, Olivia received her bachelor’s degree in Sociology with a concentration in economics and global development from Northwestern University in Illinois.
World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.
Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
As innovation in the US vitamins and dietary supplements market becomes more selective, brands must justify value more clearly at launch. This article examines how health claims and, particularly, claim combinations serve as a key mechanism for communicating that value. Using a large SKU-level dataset, the analysis identifies which combinations are most closely associated with higher pricing, highlighting the growing importance of claim architecture in supporting premium positioning.
An event bringing together the entire international cosmetics industry for two days of innovation, networking and discovery.