Pakistan

Health and beauty specialists have increasingly become the preferred retail channel for baby food in Pakistan in 2024. Their reputation for offering high-quality, health-oriented products resonates with the priorities of parents who are keen to…

In 2024, several prominent brands in Pakistan have expanded their product portfolios to include butter, responding to the increasing consumer preference for natural and unprocessed food products. These brands are capitalising on their established…

The use of cheese in various culinary applications is experiencing a significant rise in Pakistan in 2024, largely driven by the growing popularity of Western cuisine and fusion dishes. Cheeses such as mozzarella, cheddar, and feta are becoming…

In 2024, dairy products and alternatives in Pakistan is showing resilience, navigating economic challenges such as inflation while maintaining robust consumer demand. A significant driver of this resilience is the growing consumer focus on health and…

In 2024, Olper’s has solidified its position as a leader in drinking milk products in Pakistan. The brand's extensive distribution network, consistent product quality, and innovative marketing strategies have been instrumental in its ascendance to…

The consumption of cream in Pakistan has seen a marked increase in 2024, largely influenced by the growing popularity of Western culinary practices and the expanding use of cream in both cooking and baking. This trend is reflected not only in…

In 2024, there is a noticeable shift amongst Pakistani consumers from traditional home-made yoghurt to packaged yoghurt products. This change is primarily driven by the convenience, consistent quality, and extended shelf life that packaged yoghurts…