Pakistan

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Cities

Lahore in Pakistan

Oct 2024

The Lahore in Pakistan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 800
Cities

Karachi in Pakistan

Oct 2024

The Karachi in Pakistan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 800
Country Report

Wound Care in Pakistan

Oct 2024

Wound care in Pakistan is expected to register healthy current value and volume growth in 2024. Volume growth is supported by continuing population growth. Value sales for gauze, tape and other wound care is slightly higher than sticking plasters,…

USD 1,195
Country Report

Weight Management and Wellbeing in Pakistan

Oct 2024

Though weight management and wellbeing is expected to register double-digit percentage current value growth in Pakistan in 2024, constant value growth will be muted, as inflation continue to be high. The range of product offerings also remains…

USD 1,195
Country Report

Vitamins in Pakistan

Oct 2024

Vitamins continue to be a sizeable product area in Pakistan and in 2024 it is expected to register the highest current value growth of all consumer health products. Following the unprecedented boom in sales of vitamins during the pandemic, the…

USD 1,195
Country Report

Sports Nutrition in Pakistan

Oct 2024

Sales remain close to negligible for sports nutrition in Pakistan in 2024 but are starting to emerge, and while consumer awareness remains low, it is expanding among health-conscious affluent consumers in major cities. Store-based retailing continues…

USD 1,195
Country Report

Paediatric Consumer Health in Pakistan

Oct 2024

Paediatric consumer health is expected to register moderate current value growth in Pakistan in 2024. Cough and cold remedies continue to account for most value sales, though in 2024, it is expected that paediatric dietary supplements and vitamins…

USD 1,195
Country Report

Herbal/Traditional Products in Pakistan

Oct 2024

Herbal/traditional product is expected to register positive constant value growth in Pakistan in 2024, in spite of continuing high inflation. As consumers prioritise health and wellness and look to adopt a more natural and holistic approach to their…

USD 1,195
Country Report

Digestive Remedies in Pakistan

Oct 2024

Digestive remedies is expected to register moderate constant value growth in 2024, in spite of continuing high inflation. There is an increasing prevalence of digestive problems in Pakistan due to sedentary lifestyles and increased consumption of…

USD 1,195
Country Report

Dietary Supplements in Pakistan

Oct 2024

While value sales continue to be relatively low for dietary supplement in Pakistan in 2024, particularly compared with vitamins, it is expected to register very healthy current value growth. The rising awareness of the benefits of proper nutrition…

USD 1,195
Country Report

Dermatologicals in Pakistan

Oct 2024

Skin diseases across all age groups continues to drive growth for dermatologicals. Skin diseases are common in rural areas due to poor hygiene and in urban areas due to overcrowded neighbourhoods, with many having no access to proper sanitary…

USD 1,100
Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan

Oct 2024

In spite of continuing high inflation, cough, cold and allergy (hay fever remedies) is expected to register healthy constant value growth in Pakistan in 2024. A high incidence of respiratory illnesses is driving growth and this is partly due to…

USD 1,195
Country Report

Consumer Health in Pakistan

Oct 2024

It is expected to be a positive picture for consumer health in Pakistan in 2024, with healthy constant value and volume growth, partly supported by population growth. This positive picture is in spite of continuing soaring inflation, though growth…

USD 2,750
Country Report

Analgesics in Pakistan

Oct 2024

Analgesics is expected to register double-digit current value growth in Pakistan in 2024, though constant value growth is expected to be muted, as inflation remains high. Acetaminophen continues to account for most value sales, with ibuprofen in…

USD 1,195
Country Report

PEST Analysis: Pakistan

Oct 2024

International funding is set to help Pakistan’s state finances, but economic freedom is repressed and politics continues to face uncertainty. Although inflation is falling, economic performance is likely to be subdued in the short term and…

USD 350
Cities

Pakistan Cities Review

Sep 2024

Islamabad-Rawalpindi and Hyderabad are Pakistan’s most economically vibrant cities. Meanwhile, Quetta holds the highest potential for future economic growth. However, challenges for the country’s cities will persist in the near term, due to the…

USD 800
Country Report

Yoghurt and Sour Milk Products in Pakistan

Aug 2024

In 2024, there is a noticeable shift amongst Pakistani consumers from traditional home-made yoghurt to packaged yoghurt products. This change is primarily driven by the convenience, consistent quality, and extended shelf life that packaged yoghurts…

USD 1,195
Country Report

Other Dairy in Pakistan

Aug 2024

The consumption of cream in Pakistan has seen a marked increase in 2024, largely influenced by the growing popularity of Western culinary practices and the expanding use of cream in both cooking and baking. This trend is reflected not only in…

USD 1,195
Country Report

Drinking Milk Products in Pakistan

Aug 2024

In 2024, Olper’s has solidified its position as a leader in drinking milk products in Pakistan. The brand's extensive distribution network, consistent product quality, and innovative marketing strategies have been instrumental in its ascendance to…

USD 1,195
Country Report

Dairy Products and Alternatives in Pakistan

Aug 2024

In 2024, dairy products and alternatives in Pakistan is showing resilience, navigating economic challenges such as inflation while maintaining robust consumer demand. A significant driver of this resilience is the growing consumer focus on health and…

USD 2,300
Country Report

Cheese in Pakistan

Aug 2024

The use of cheese in various culinary applications is experiencing a significant rise in Pakistan in 2024, largely driven by the growing popularity of Western cuisine and fusion dishes. Cheeses such as mozzarella, cheddar, and feta are becoming…

USD 1,195
Country Report

Butter and Spreads in Pakistan

Aug 2024

In 2024, several prominent brands in Pakistan have expanded their product portfolios to include butter, responding to the increasing consumer preference for natural and unprocessed food products. These brands are capitalising on their established…

USD 1,195
Country Report

Baby Food in Pakistan

Aug 2024

Health and beauty specialists have increasingly become the preferred retail channel for baby food in Pakistan in 2024. Their reputation for offering high-quality, health-oriented products resonates with the priorities of parents who are keen to…

USD 1,195
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Pakistan

Jul 2024

Sweet biscuits, snack bars and fruit snacks continued to be the largest snack in terms of value sales in Pakistan, with sweet biscuits dominating volume sales. In 2024, in spite of continuing high inflation, the segment is expected to register…

USD 1,195
Country Report

Sugar Confectionery in Pakistan

Jul 2024

In spite of continuing high inflation, sugar confectionery in Pakistan is expected to register healthy constant value and volume growth. The affordability of sugar confectionery boost volume sales, as does a continuing growing population. In…

USD 1,195
Country Report

Snacks in Pakistan

Jul 2024

It is expected to be a positive picture for snacks in Pakistan in 2024, with healthy constant value and volume growth, partly supported by population growth. This positive picture is in spite of continuing soaring inflation, though growth has eased…

USD 2,450
Country Report

Savoury Snacks in Pakistan

Jul 2024

Savoury snacks continue to be popular in Pakistan in 2024, and is expected to register healthy constant value and volume growth, in spite of continuing high inflation. A stabilising economy is boosting sales. In addition, continuing population growth…

USD 1,195
Country Report

Ice Cream in Pakistan

Jul 2024

In spite of continuing high inflation, ice cream in Pakistan is expected to register healthy constant value and volume growth. A stabilising economy is expected to boost consumer confidence. In addition, continuing population growth also supports…

USD 1,100
Country Report

Gum in Pakistan

Jul 2024

In spite of continuing high inflation, gum in Pakistan is expected to register healthy constant value and volume growth. A stabilising economy is expected to boost consumer confidence. In addition, continuing population growth also supports increased…

USD 1,195
Country Report

Chocolate Confectionery in Pakistan

Jul 2024

Chocolate confectionery is relatively small in Pakistan in terms of value share. However, it is expected to perform strongly in 2024, with healthy constant value and volume growth, only partly explained by population growth. This positive picture is…

USD 1,195
Country Briefing

Income and Expenditure: Pakistan

Jul 2024

In 2023, Pakistan ranked 21st out of 22 Asia Pacific countries in terms of average gross income, with economic deceleration and a decrease in remittance inflows contributing to stagnant disposable income levels growth. During 2023-2028, per capita…

USD 350
Country Briefing

Commodities: Pakistan

Jun 2024

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Australia covers production and consumption trends in agricultural commodities, energy…

USD 350
Country Report

Spirits in Pakistan

Jun 2024

Spirits maintained positive growth in Pakistan in 2023, with whiskies in the lead. As seen in beer, Murree Brewery Co Ltd maintains its lead, being the dominant company in alcoholic beverages in Pakistan, due to the country’s stringent restrictions…

USD 1,195
Country Report

Beer in Pakistan

Jun 2024

Beer is Pakistan continued to be influenced by country-specific factors in 2023. One key factor in the country is that of measures taken to curb the smuggling of alcoholic products, thus giving support to official sales.

USD 1,195
Country Report

Alcoholic Drinks in Pakistan

Jun 2024

Alcoholic drinks in Pakistan achieved positive value and volume sales in 2023, in both off-trade and on-trade terms. However, there are various religious and cultural restrictions around alcohol in general in Pakistan, with only beer and spirits…

USD 2,450
Country Report

Tobacco in Pakistan

Jun 2024

Overall, it was a mixed picture for tobacco in Pakistan in 2023.

USD 2,450
Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Pakistan

Jun 2024

There was continued double-digit constant value growth for e-vaping in Pakistan in 2023. Its consumer base was made up of people looking to quit smoking, as well as younger consumers, mainly under 20 years of age, who often have never smoked and…

USD 1,195
Country Report

Cigars, Cigarillos and Smoking Tobacco in Pakistan

Jun 2024

In Pakistan, cigars remained the most popular product within cigars, cigarillos and smoking tobacco, with value sales for the three latter products being negligible. That being said, volume sales are also low for cigars, though cigars registered…

USD 1,195
Country Report

Cigarettes in Pakistan

Jun 2024

In 2023, volume sales for cigarettes in Pakistan fell by over a quarter. This was due to significant tax hikes, with the sales tax increasing to 18%, from 17% and the Federal Excise Duty increasing by 146%. At the same time as these significant tax…

USD 1,195
Country Report

Sun Care in Pakistan

Apr 2024

In Pakistan, consumer awareness regarding sun protection has significantly increased, leading to a notable growth in sun care. This shift in consumer attitudes stems from a greater understanding of the harmful effects of UV radiation, including…

USD 1,195
Country Report

Skin Care in Pakistan

Apr 2024

Skin care in Pakistan experienced robust growth in 2023, driven by a combination of factors including population expansion and the increasing participation of women in the workforce. With more women joining the workforce, there is a parallel rise in…

USD 1,195
Country Report

Premium Beauty and Personal Care in Pakistan

Apr 2024

In 2023, consumer spending on premium beauty and personal care products in Pakistan continued its upward trajectory, buoyed by shifting beauty trends. Despite inflationary pressures, affluent consumers demonstrated a penchant for quality and indulged…

USD 1,195
Country Report

Oral Care in Pakistan

Apr 2024

Oral care in Pakistan experienced healthy volume growth in 2023, propelled by increasing awareness of dental hygiene standards and supported by public health campaigns. As society becomes more conscious of oral health, consumers are integrating…

USD 1,195
Country Report

Men's Grooming in Pakistan

Apr 2024

In 2023, men’s grooming in Pakistan experienced a modest increase in both volume and value sales, primarily driven by the growing demand for men’s fragrances. As societal activities resumed post-pandemic lockdowns, men displayed a heightened interest…

USD 1,195
Country Report

Mass Beauty and Personal Care in Pakistan

Apr 2024

The preference for affordable and essential beauty and personal care products remained prominent amidst economic uncertainties in Pakistan in 2023. Basic categories like hair care, oral care, and bath products witnessed steady growth as consumers…

USD 1,195
Country Report

Hair Care in Pakistan

Apr 2024

In 2023, a notable trend emerged among mass consumers in Pakistan towards products offered at discounted prices and lower price points. This shift in purchasing patterns reflects a growing preference for affordability and value for money, as…

USD 1,195
Country Report

Fragrances in Pakistan

Apr 2024

In 2023, economic challenges, including rising inflation and currency deflation, impacted fragrances in Pakistan, particularly in premium fragrances dominated by imported products. This led to a slower growth rate in the product area. However, there…

USD 1,195
Country Report

Depilatories in Pakistan

Apr 2024

Depilatories in Pakistan witnessed significant growth in 2023, driven by an increasing number of women joining the workforce. This demographic shift has led to higher spending on personal care products, particularly in grooming categories. Pakistani…

USD 1,195
Country Report

Deodorants in Pakistan

Apr 2024

Deodorant sprays continued to account for the majority of value sales, as sprays are readily available in stores throughout the country and it is easy to find different brands with various characteristics, odours, and unit prices. This trend reflects…

USD 1,195
Country Report

Colour Cosmetics in Pakistan

Apr 2024

In 2023, colour cosmetics in Pakistan witnessed double-digit value growth in sales, primarily driven by inflationary pressures, while volume growth remained modest. The product area benefited from ongoing population expansion, supporting volume…

USD 1,195
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