Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The Lahore in Pakistan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The Karachi in Pakistan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
Wound care in Pakistan is expected to register healthy current value and volume growth in 2024. Volume growth is supported by continuing population growth. Value sales for gauze, tape and other wound care is slightly higher than sticking plasters,…
Though weight management and wellbeing is expected to register double-digit percentage current value growth in Pakistan in 2024, constant value growth will be muted, as inflation continue to be high. The range of product offerings also remains…
Vitamins continue to be a sizeable product area in Pakistan and in 2024 it is expected to register the highest current value growth of all consumer health products. Following the unprecedented boom in sales of vitamins during the pandemic, the…
Sales remain close to negligible for sports nutrition in Pakistan in 2024 but are starting to emerge, and while consumer awareness remains low, it is expanding among health-conscious affluent consumers in major cities. Store-based retailing continues…
Paediatric consumer health is expected to register moderate current value growth in Pakistan in 2024. Cough and cold remedies continue to account for most value sales, though in 2024, it is expected that paediatric dietary supplements and vitamins…
Herbal/traditional product is expected to register positive constant value growth in Pakistan in 2024, in spite of continuing high inflation. As consumers prioritise health and wellness and look to adopt a more natural and holistic approach to their…
Digestive remedies is expected to register moderate constant value growth in 2024, in spite of continuing high inflation. There is an increasing prevalence of digestive problems in Pakistan due to sedentary lifestyles and increased consumption of…
While value sales continue to be relatively low for dietary supplement in Pakistan in 2024, particularly compared with vitamins, it is expected to register very healthy current value growth. The rising awareness of the benefits of proper nutrition…
Skin diseases across all age groups continues to drive growth for dermatologicals. Skin diseases are common in rural areas due to poor hygiene and in urban areas due to overcrowded neighbourhoods, with many having no access to proper sanitary…
In spite of continuing high inflation, cough, cold and allergy (hay fever remedies) is expected to register healthy constant value growth in Pakistan in 2024. A high incidence of respiratory illnesses is driving growth and this is partly due to…
It is expected to be a positive picture for consumer health in Pakistan in 2024, with healthy constant value and volume growth, partly supported by population growth. This positive picture is in spite of continuing soaring inflation, though growth…
Analgesics is expected to register double-digit current value growth in Pakistan in 2024, though constant value growth is expected to be muted, as inflation remains high. Acetaminophen continues to account for most value sales, with ibuprofen in…
International funding is set to help Pakistan’s state finances, but economic freedom is repressed and politics continues to face uncertainty. Although inflation is falling, economic performance is likely to be subdued in the short term and…
Islamabad-Rawalpindi and Hyderabad are Pakistan’s most economically vibrant cities. Meanwhile, Quetta holds the highest potential for future economic growth. However, challenges for the country’s cities will persist in the near term, due to the…
In 2024, there is a noticeable shift amongst Pakistani consumers from traditional home-made yoghurt to packaged yoghurt products. This change is primarily driven by the convenience, consistent quality, and extended shelf life that packaged yoghurts…
The consumption of cream in Pakistan has seen a marked increase in 2024, largely influenced by the growing popularity of Western culinary practices and the expanding use of cream in both cooking and baking. This trend is reflected not only in…
In 2024, Olper’s has solidified its position as a leader in drinking milk products in Pakistan. The brand's extensive distribution network, consistent product quality, and innovative marketing strategies have been instrumental in its ascendance to…
In 2024, dairy products and alternatives in Pakistan is showing resilience, navigating economic challenges such as inflation while maintaining robust consumer demand. A significant driver of this resilience is the growing consumer focus on health and…
The use of cheese in various culinary applications is experiencing a significant rise in Pakistan in 2024, largely driven by the growing popularity of Western cuisine and fusion dishes. Cheeses such as mozzarella, cheddar, and feta are becoming…
In 2024, several prominent brands in Pakistan have expanded their product portfolios to include butter, responding to the increasing consumer preference for natural and unprocessed food products. These brands are capitalising on their established…
Health and beauty specialists have increasingly become the preferred retail channel for baby food in Pakistan in 2024. Their reputation for offering high-quality, health-oriented products resonates with the priorities of parents who are keen to…
Sweet biscuits, snack bars and fruit snacks continued to be the largest snack in terms of value sales in Pakistan, with sweet biscuits dominating volume sales. In 2024, in spite of continuing high inflation, the segment is expected to register…
In spite of continuing high inflation, sugar confectionery in Pakistan is expected to register healthy constant value and volume growth. The affordability of sugar confectionery boost volume sales, as does a continuing growing population. In…
It is expected to be a positive picture for snacks in Pakistan in 2024, with healthy constant value and volume growth, partly supported by population growth. This positive picture is in spite of continuing soaring inflation, though growth has eased…
Savoury snacks continue to be popular in Pakistan in 2024, and is expected to register healthy constant value and volume growth, in spite of continuing high inflation. A stabilising economy is boosting sales. In addition, continuing population growth…
In spite of continuing high inflation, ice cream in Pakistan is expected to register healthy constant value and volume growth. A stabilising economy is expected to boost consumer confidence. In addition, continuing population growth also supports…
In spite of continuing high inflation, gum in Pakistan is expected to register healthy constant value and volume growth. A stabilising economy is expected to boost consumer confidence. In addition, continuing population growth also supports increased…
Chocolate confectionery is relatively small in Pakistan in terms of value share. However, it is expected to perform strongly in 2024, with healthy constant value and volume growth, only partly explained by population growth. This positive picture is…
In 2023, Pakistan ranked 21st out of 22 Asia Pacific countries in terms of average gross income, with economic deceleration and a decrease in remittance inflows contributing to stagnant disposable income levels growth. During 2023-2028, per capita…
The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Australia covers production and consumption trends in agricultural commodities, energy…
Spirits maintained positive growth in Pakistan in 2023, with whiskies in the lead. As seen in beer, Murree Brewery Co Ltd maintains its lead, being the dominant company in alcoholic beverages in Pakistan, due to the country’s stringent restrictions…
Beer is Pakistan continued to be influenced by country-specific factors in 2023. One key factor in the country is that of measures taken to curb the smuggling of alcoholic products, thus giving support to official sales.
Alcoholic drinks in Pakistan achieved positive value and volume sales in 2023, in both off-trade and on-trade terms. However, there are various religious and cultural restrictions around alcohol in general in Pakistan, with only beer and spirits…
Overall, it was a mixed picture for tobacco in Pakistan in 2023.
There was continued double-digit constant value growth for e-vaping in Pakistan in 2023. Its consumer base was made up of people looking to quit smoking, as well as younger consumers, mainly under 20 years of age, who often have never smoked and…
In Pakistan, cigars remained the most popular product within cigars, cigarillos and smoking tobacco, with value sales for the three latter products being negligible. That being said, volume sales are also low for cigars, though cigars registered…
In 2023, volume sales for cigarettes in Pakistan fell by over a quarter. This was due to significant tax hikes, with the sales tax increasing to 18%, from 17% and the Federal Excise Duty increasing by 146%. At the same time as these significant tax…
In Pakistan, consumer awareness regarding sun protection has significantly increased, leading to a notable growth in sun care. This shift in consumer attitudes stems from a greater understanding of the harmful effects of UV radiation, including…
Skin care in Pakistan experienced robust growth in 2023, driven by a combination of factors including population expansion and the increasing participation of women in the workforce. With more women joining the workforce, there is a parallel rise in…
In 2023, consumer spending on premium beauty and personal care products in Pakistan continued its upward trajectory, buoyed by shifting beauty trends. Despite inflationary pressures, affluent consumers demonstrated a penchant for quality and indulged…
Oral care in Pakistan experienced healthy volume growth in 2023, propelled by increasing awareness of dental hygiene standards and supported by public health campaigns. As society becomes more conscious of oral health, consumers are integrating…
In 2023, men’s grooming in Pakistan experienced a modest increase in both volume and value sales, primarily driven by the growing demand for men’s fragrances. As societal activities resumed post-pandemic lockdowns, men displayed a heightened interest…
The preference for affordable and essential beauty and personal care products remained prominent amidst economic uncertainties in Pakistan in 2023. Basic categories like hair care, oral care, and bath products witnessed steady growth as consumers…
In 2023, a notable trend emerged among mass consumers in Pakistan towards products offered at discounted prices and lower price points. This shift in purchasing patterns reflects a growing preference for affordability and value for money, as…
In 2023, economic challenges, including rising inflation and currency deflation, impacted fragrances in Pakistan, particularly in premium fragrances dominated by imported products. This led to a slower growth rate in the product area. However, there…
Depilatories in Pakistan witnessed significant growth in 2023, driven by an increasing number of women joining the workforce. This demographic shift has led to higher spending on personal care products, particularly in grooming categories. Pakistani…
Deodorant sprays continued to account for the majority of value sales, as sprays are readily available in stores throughout the country and it is easy to find different brands with various characteristics, odours, and unit prices. This trend reflects…
In 2023, colour cosmetics in Pakistan witnessed double-digit value growth in sales, primarily driven by inflationary pressures, while volume growth remained modest. The product area benefited from ongoing population expansion, supporting volume…