No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Bengaluru
English, Hindi
Pallavi is a Research Associate with Euromonitor International, based in the company’s Bangalore office.
Pallavi’s expertise is in her research into health and beauty industries, where she explains data trends and provides clear insight into market dynamics. Pallavi's core specialisation is beauty and personal care.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Few categories reveal as much about Latin American consumers as those that accompany some of life’s most intimate stages: baby diapers, menstrual care and adult incontinence. Their development across the region is being reshaped by demographic shifts, evolving lifestyles, new consumer priorities and cultural barriers that still limit access. In a challenging environment for the industry, these categories invite us to look beyond the product and open a much-needed conversation about wellbeing, access and dignity.
Beauty’s shift towards efficacy is changing the role of packaging. As consumers seek more targeted and results-driven solutions, brands are turning to pharmaceutical-inspired formats that reinforce precision, convenience and scientific credibility.