Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Peru. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Prior to the pandemic there was a surge in demand for newer and more innovative air care products such as candle, electric and gel air fresheners. However, the pandemic had a significant impact on demand with demand for many products slumping as…
The number of tourists transported by airlines in Peru has seen significant growth in recent years, reaching pre-pandemic levels in 2023 and continuing to expand in 2024. This expansion is largely attributed to the outstanding performance of low-cost…
2023 was a year of mixed results for alcoholic drinks in Peru. With a second consecutive year of high inflation and a sharp rise in living costs Peruvians became more cautious in their spending when it came to alcoholic drinks, with the most affected…
In 2024, OTC analgesics are seeing a mixed performance. Following the outbreak of COVID-19, generics have become more widespread, embraced by Peruvians to deal with minor aches and pains while being perceived positively. With consumers becoming more…
Rising consumer interest in receiving a more personalised service and advice is drawing consumers into apparel and footwear specialists in Peru. Consumers value the fast service offered by these retailers, especially in contrast to department stores,…
Despite the economic slowdown, appliances and electronics specialists in Peru reported steady sales growth in 2023 supported by inflationary-led price increases. The rising cost of living and recessionary conditions have weakened purchasing power.…
The Arequipa in Peru report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
In 2023, away-from-home tissue and hygiene in Peru recorded double-digit value growth, benefiting from a return to out-of-home activities following COVID-19. After complex years during the pandemic, a return of students on workers to in-person…
Baby and child-specific sun care led growth in baby and child-specific products in Peru in 2023. Peru has experienced high temperatures in recent years, with the coastal areas seeing a semi-arid subtropical climate, thus leading consumers to be more…
Baby food in Peru, excluding milk formula, which continues to account for the vast majority of value sales, has been facing significant challenges in recent years. Economic crisis and soaring prices have impacted consumer choices, leading many…
Baked goods remains on its downward trajectory in terms of volume sales in 2023, primarily due to significant price increases and changing weather patterns. Inflation is a major contributor, resulting in bread prices soaring by over 20% in the last…
Bath and shower sales benefitted from the warm weather conditions in Peru in 2023, resulting in consumers taking showers more often. The country experiences hot temperatures in 2023, along with effects from the El Niño phenomenon which brought…
Beauty and personal care in Peru continued to be affected by economic pressures in 2023. While value growth was supported by persistent price hikes caused by inflationary pressures, volume was showing overall flat growth due to the price-sensitivity…
2023 was a year marked by recession in Peru, which directly impacted the consumption of alcoholic drinks. Nonetheless, while sales of more expensive options such as wine and spirits saw a sharp decline in sales in total volume terms demand for beer…
Demand for bleach soared following the outbreak of COVID-19 with it seen to be an affordable and highly effective way to disinfect the home. Bleach was even being recommended by doctors as a preventive measure to prevent the spread of COVID-19.…
In recent years, booking services in Peru have shown significant growth, effectively recovering to pre-pandemic levels. This recovery has been primarily driven by the online sales channel, which has seen dynamic activity. Online intermediaries have…
The year 2023 witnessed a notable surge in average temperatures across the country, attributed to El Niño at the year's onset and in the latter half. This resulted in significantly heightened heat sensations compared to previous years, prompting an…
Breakfast cereals in Peru has undergone a significant transformation in recent years, marked by rapid price increases. With inflation rates in this category surpassing the national average, and a rise in poverty levels since the pandemic, Peruvian…
Peru’s business environment is facing a high tax burden as well as a lack of skilled labour and political instability. However, the country ranks among the top third of countries in the Index of Economic Freedom due to its trade and investment…
Although unit price growth of butter and spreads in Peru continues to slow following the significant rises noted in 2023 and 2022, overall prices remain high for much of the population. In this context, local consumers are increasingly opting for…