No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Shanghai
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Pete conducts research and strategic analyses on all aspects of services and payments, for banks and industry associations to map out the potential evolution and intersection of these industries.
Pete works on services and payments - the intersection of consumer finances, digital, consumer foodservice and travel. He is passionate about researching the development of payment systems and related innovation. He is always seeking creative solutions to the complex webs of political, economic and financial interconnectivity that shape our globalised world.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Nicotine and cannabis are experiencing significant transformation. Growth is currently led by smokeless products, as regulatory frameworks become increasingly stringent worldwide. With global GDP growth slowing to 2.9% and inflation at 4.6% in 2026, companies are accelerating efforts to diversify portfolios, enter new categories, and adapt to evolving consumer preferences. This update presents the most actionable trends, regulatory changes, and strategic responses shaping the outlook for these industries.
The global nicotine industry is no longer defined by a single product or category. Structural forces are accelerating portfolio transformation, shifting consumer behaviour, and changing how value is captured.