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中国奶茶行业发展史

6/4/2019
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本期播客节目源于2019 中食展 SIAL 中欧睿分析师Dorrit Chen做的一场题为《街饮行业纵览与前瞻》的分享。本场分享从中国消费者餐饮 Consumer Foodservice 市场格局展开,解锁各细分品类增长情况,重点剖析国内奶茶店行业的变迁,探索未来发展趋势。

收听本期节目,了解中国街饮店发展历程。

下载完整报告,请点击这里,报告内容概览:

2018中国餐饮行业的概况总览;

街饮行业变迁;

奶茶3.0时代的开启;

奶茶店产品扩充:弱化以茶为主要原料的产品;

连接消费者:建立沉浸式的文化消费环境。

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