This month’s episode of Fashion Friday by Euromonitor International, our analysts Benjamin Schneider, Olivia Stelmaszczyk and Jitong Li, discuss the digital resale market in North America.
While the resale market has existed for decades, it is currently booming thanks to the changing needs and values of consumers, especially Millennial and Gen Z consumers. A range of new, digital-native players and initiatives by existing clothing brands have emerged to meet these needs. Who are these new players? What drives consumers to a particular resale platform? Will the trend continue? What can existing brands and retailers do to capitalize on this growing market?