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Beauty and Personal Care in Western Europe: Trends Defining the Region

7/4/2022
Mylan Nguyen Profile Picture
Mylan Nguyen Bio
Robert Eveson Profile Picture
Robert Eveson Bio
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Social occasions and travel have made a comeback, boosting the recovery of fragrances, colour cosmetics and sun care in Western Europe. But inflation is now in the mix, and consumers want their beauty products to do more. 
 
New trends (hint: multifunctionality) are emerging in the region as pandemic-related changes subside. What are consumers looking for in their personal care products today and where are they buying them? Listen in to find out.
 
For further insight, see our report, Beauty and Personal Care in the United Kingdom.

 

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