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Middle Class Reset in Latin America

Felipe  Carreirão Profile Picture
Felipe Carreirão Bio
Paula Goni Profile Picture
Paula Goni Bio
Carmen Silva Profile Picture
Carmen Silva Bio

Latin American economies shrunk by more than 8% on average in 2020. This reality fosters the concept of frugal innovation, given the inadequate fiscal and monetary stimulus in the region. Consumers will continue to be price sensitive and receptive to affordable products that answer their needs. Innovation, social networks, business models and flexible payments methods will be key actions that must be taken to engage with this targeted consumer.

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