Latin American economies shrunk by more than 8% on average in 2020. This reality fosters the concept of frugal innovation, given the inadequate fiscal and monetary stimulus in the region. Consumers will continue to be price sensitive and receptive to affordable products that answer their needs. Innovation, social networks, business models and flexible payments methods will be key actions that must be taken to engage with this targeted consumer.
Consumer Trends
We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
Find content by
Middle Class Reset in Latin America
12/20/2021
Share:
Take a look at our global consumer trends for the year
Explore More
Shop Our Reports
South Korea: Consumer Profile
The population of South Korea fell marginally to 51.7 million in 2025, from a peak in 2024, and is predicted to fall to 50.1 million by 2040, representing a…
View ReportChina: Consumer Profile
China’s population has peaked and is now contracting, with numbers expected to drop from just over 1.4 billion in 2025 to just below this number in 2040. The…
View ReportGlobal Overview of Income and Expenditure
Consumer markets are becoming increasingly K-shaped. While global income and spending continue to expand, inequality widened across nearly two-thirds of…
View Report