Poland

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Yoghurt and Sour Milk Products in Poland

Aug 2024

Plain yoghurt and sour milk products are performing well in Poland in 2024, due to several key factors. First, these products are more affordable, making them accessible to a wide range of consumers. Second, their natural composition, often with…

USD 1,195
Country Report

Writing Instruments in Poland

Jan 2024

There was modest volume growth in 2022, partly due to an influx of Ukrainian refugees fleeing the Russian invasion and partly as a result of a post-pandemic return to regular school and work patterns. However writing instruments saw a decline in…

USD 1,100
Country Report

Wound Care in Poland

Oct 2024

Constant value growth for wound care in Poland is expected to be muted and volume sales are expected to fall. Wound care is seen as a staid product are with little innovation. As such, consumers are not brand loyal and value sales are generally based…

USD 1,195
Country Report

Womenswear in Poland

Nov 2023

As inflation in Poland continues to outpace the EU average, many Polish consumers are curtailing their expenditure on non-essential items like apparel. They are opting for more affordable brands, private label, and second-hand items. Women's wear…

USD 1,195
Country Report

Wipes in Poland

Mar 2024

In 2023, wipes in Poland recorded double-digit retail value growth, with these high levels of growth driven by ongoing price rises. General purpose wipes continued to experience positive retail volume growth as consumers increasingly appreciated the…

USD 1,195
Country Report

Wine in Poland

Jun 2024

Wine saw strong growth in current value terms in 2023 but this was the result of price hikes rather than an increase in demand with sales declining in total volume terms as financial pressures led to consumers adopting a more cautious approach to…

USD 1,195
Country Report

Weight Management and Wellbeing in Poland

Oct 2024

It is a bleak picture for weight management and wellbeing in Poland in 2024. It is expected to register only marginal constant value growth, with volume sales falling, expect for a slight increase in supplement nutrition drinks. Consumers are…

USD 1,195
Country Report

Wearable Electronics in Poland

Jul 2024

Volume sales for wearable electronics are expected to soar in Poland in 2024. Since the pandemic, consumers have become more mindful of their health and this is supporting volume sales of wearables, as consumers look to be more active and also to…

USD 1,100
Cities

Warsaw in Poland

Oct 2024

The Warsaw in Poland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 800
Country Report

Vitamins in Poland

Oct 2024

Vitamins is expected to register moderate constant value growth in Poland in 2024 and a muted increase in volume sales. Now that concerns over the pandemic have abated, sales have returned to a more stable level. Multivitamins account for slightly…

USD 1,195
Country Report

Video Games in Poland

May 2024

Robust sales continue for video games in Poland in 2023, showing ongoing resilience despite inflationary pressures. That said, economic uncertainty has resulted in consumers becoming more selective in their purchases, prioritising value and quality.…

USD 1,195
Country Report

Vending in Poland

Mar 2024

In 2023, vending recorded strong sales in current value terms. Vending value sales are being driven by the increase in the number of vending machines offering drinks and snacks, as well as the technological replacement of hot drink machines with…

USD 1,195
Country Report

Vacuum Cleaners in Poland

Jan 2024

Vacuum cleaners witnessed a recovery in 2023, as inflationary conditions eased slightly. Despite the essential status that vacuum cleaners have in virtually all Polish homes, the high inflation that swept across Europe during 2022 put pressure on…

USD 1,195
Country Report

Travel in Poland

Oct 2024

Post-COVID-19, and supported by an increase in monthly child benefit payments and the minimum wage, Polish consumers have placed more focus on experiences. They have increased their spending on leisure activities and are eager to travel to warm and…

USD 2,450
Strategy Briefing

Transport and Storage Global Industry Overview

Oct 2021

The briefing examines how transport and storage industry performs globally and in the largest countries in terms of transport and storage output. The report also provides data for production, market size, imports, exports, industry’s costs,…

USD 1,475
Country Report

Traditional Toys and Games in Poland

May 2024

Traditional toys and games in Poland maintained healthy growth in 2023, despite the landscape being shaped by inflation and geopolitical uncertainties which have influenced consumer spending habits overall. Despite these challenges, the category…

USD 1,195
Country Report

Traditional and Connected Watches in Poland

Jan 2024

For traditional and high-end watches, brick-and-mortar retailers remain the preferred distribution channel in Poland, with jewellery and watch specialists accounting for the large majority of sales in 2023. The tactile experience of seeing and…

USD 1,100
Country Report

Toys and Games in Poland

May 2024

Toys and games in Poland maintained robust sales in 2023, in part driven by the significant growth of online games and subscriptions. This surge is largely due to the increasing shift towards digital platforms in general, as consumers engage with…

USD 2,450
Country Report

Tourism Flows in Poland

Oct 2024

The Polish Tourist Organisation (POT) takes advantage of large events and anniversaries that can disseminate information about Poland to other countries. In 2024, such events include the 80th anniversary of the Warsaw Uprising, the 20th anniversary…

USD 1,195
Strategy Briefing

Top Consumer Cities 2021: Where to Look for Opportunities?

Jan 2021

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

USD 1,475
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