Povilas Sugintas
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Povilas Sugintas

Senior Consultant

Vilnius

English, Lithuanian

In his role as a Senior Consultant, Povilas focuses on research primarily in Central Eastern Europe and Nordic countries.

Povilas advises clients across a broad range of industries such as beauty and personal care, consumer health, luxury goods, apparel and footwear, personal accessories and eyewear. He is interested in both consumer trends and corporate strategies. In addition to commissioning in-country analysts, Povilas has crafted his interviewing, writing as well as client-facing communication, data analysis and presentation skills.

Related to Beauty and Personal Care

Article

Top Five Trends Shaping Beauty and Personal Care in 2026 and 2027

Global beauty and personal care growth is accelerating as consumers demand tangible value, science-backed efficacy and emotional resonance. Five trends define 2026: Longevity reframes beauty as healthspan; Clean Reimagined moves from "free from" to substantiated proof; Emotional Micro-indulgence turns affordability into joy; Scroll to Shop collapses discovery and purchase into AI-led moments; Asian Wave positions the region as beauty's new centre of ingredient innovation and price-value balance.

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Global Insight Manager: Beauty and Personal Care
Article

Reflections from World Perfumery Congress 2026

World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.

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Global Insight Manager: Beauty and Personal Care
Article

Latin America’s Beauty Consumers Are Digital First, but Not Digital Only

Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.

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Senior Consultant

Events

In person Past event
20 May 2026 09:00 CET

Il International Conference for Cosmetic Industry Warsaw 2026

Poland – Airport Hotel Okęcie, KOR 24, 02-148 Warsaw

The conference aims to provide participants with the most up‑to‑date insights on the cosmetic market while fostering a high‑quality B2B environment that encourages the exchange of ideas and industry knowledge.

Speaker: Povilas Sugintas