South Africa

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Yoghurt and Sour Milk Products in South Africa

Aug 2024

In 2024, sour milk products in South Africa remains more popular than yoghurt, especially among lower-income consumers who are particularly susceptible to price increases. These consumers often choose sour milk products for their relatively lower…

USD 1,195
Country Report

Writing Instruments in South Africa

Jan 2024

Pens is set to remain the biggest category within writing instruments in value terms in 2023, with pencils also remaining a significant category. Pens and pencils are expected to see positive current value growth rates in 2023 despite the tough…

USD 1,100
Country Report

Wound Care in South Africa

Oct 2024

Although demand for wound care in South Africa, which is dominated by sticking plasters/adhesive bandages, continues to rise in 2024, it remains a small category within consumer health. Many local consumers of wound care consider it a non-essential…

USD 1,195
Country Report

Womenswear in South Africa

Nov 2023

The first live-action Barbie film was released in South Africa in 2023, encouraging many apparel and footwear specialists to stock various licensed clothing items featuring the Barbie logo. Watching the Barbie film for many local consumers was a…

USD 1,195
Country Report

Wipes in South Africa

Mar 2024

High inflation towards the end of the review period, where some products faced significant unit price increases, placed pressure on demand for wipes in South Africa, while value sales continued to record impressive growth. Therefore, consumers turned…

USD 1,195
Country Report

Wine in South Africa

Jun 2024

Wine in South Africa witnessed challenges amid harsh environmental impacts in 2023. As a result, there was a smaller harvest by local grape producers. However, forecasts for crops are positive, although lower than yields when measured against the…

USD 1,195
Country Report

Weight Management and Wellbeing in South Africa

Oct 2024

Overall demand for weight management and wellbeing in South Africa continues to grow in 2024. Weight-related diseases are prevalent in the country, with obesity a significant problem. However, obesity is not only an issue for adults, as it is…

USD 1,195
Country Report

Wearable Electronics in South Africa

Jul 2024

Demand for wearable electronics in South Africa continues to grow strongly. Consumers are becoming increasingly aware of the benefits linked to adopting a healthy lifestyle, resulting in them engaging in daily physical activity, including going to…

USD 1,100
Country Report

Vitamins in South Africa

Oct 2024

Demand for vitamins in South Africa, both multivitamins and single vitamins, remains considerably higher than pre-pandemic levels in 2024, as consumers remain vigilant and want to support their immune systems to prevent or avoid the worse symptoms of…

USD 1,195
Country Report

Video Games in South Africa

Jun 2024

Video games in South Africa continued to see strong growth in retail current value terms in 2023. Video games hardware saw the strongest increase, with the category continuing to benefit from the dynamic growth of the next-generation consoles…

USD 1,195
Country Report

Vending in South Africa

Feb 2024

In 2023, vending in South Africa continued to recover from the negative impact of lockdown restrictions, which mainly affected machines located in semi-captive environments, leading to the bankruptcy of many small businesses operating within the…

USD 1,195
Country Report

Vegetables in South Africa

Dec 2023

The impact of inflation has not spared vegetables, with the latter also experiencing further steep price increases in 2023. With affordability being a key priority for South Africans, one of the ways to offset these increases is by choosing to…

USD 1,195
Country Report

Vacuum Cleaners in South Africa

Dec 2023

The established remote/hybrid working model since the pandemic has dramatically changed many South Africans’ lifestyles. It comes with challenges such as limited time to perform errands and chores, or manage childcare, whilst also working from home.…

USD 1,195
Country Report

Travel in South Africa

Oct 2024

Travel in South Africa continues to experience robust growth, driven by a strategic focus on infrastructure, a diverse range of products and services, and value-driven pricing. Over 2024, inbound arrivals are expected to reach or surpass pre-pandemic…

USD 2,450
Country Report

Traditional Toys and Games in South Africa

Jun 2024

Traditional toys and games in South Africa saw continued strong growth in retail current value terms in 2023. Although South Africa was plagued with economic pressures such as high inflation and the continued burden of nationwide power outages,…

USD 1,195
Country Report

Traditional and Connected Watches in South Africa

Jan 2024

Connected watches were becoming increasingly popular even before the pandemic, although rising from a low base. Even during the worst of the pandemic sales continued to grow in both retail volume and current value terms, and this is set to continue…

USD 1,100
Country Report

Toys and Games in South Africa

Jun 2024

In 2023, South Africa continued to experience high inflation, coupled with interest rate hikes, and constant power outages, which resulted in tough economic conditions and the erosion of consumers’ disposable incomes. This resulted in the costs of…

USD 2,450
Country Report

Tourism Flows in South Africa

Oct 2024

South Africa reached a significant milestone in the recovery of its local tourism industry in 2023, with inbound arrivals showing a marked improvement. As a result of the country's strategic alignment of tourism elements - such as infrastructure, a…

USD 1,195
Strategy Briefing

Top Consumer Cities 2021: Where to Look for Opportunities?

Jan 2021

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

USD 1,475
Country Report

Toilet Care in South Africa

Mar 2024

Retail volume growth of toilet care in South Africa slowed in 2023 compared to the previous year. The country witnessed high-scale inflation, shifting a change in consumer behaviour. This was in addition to increasing costs of transport, fuel and…

USD 1,195
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