Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2024, sour milk products in South Africa remains more popular than yoghurt, especially among lower-income consumers who are particularly susceptible to price increases. These consumers often choose sour milk products for their relatively lower…
Pens is set to remain the biggest category within writing instruments in value terms in 2023, with pencils also remaining a significant category. Pens and pencils are expected to see positive current value growth rates in 2023 despite the tough…
Although demand for wound care in South Africa, which is dominated by sticking plasters/adhesive bandages, continues to rise in 2024, it remains a small category within consumer health. Many local consumers of wound care consider it a non-essential…
The first live-action Barbie film was released in South Africa in 2023, encouraging many apparel and footwear specialists to stock various licensed clothing items featuring the Barbie logo. Watching the Barbie film for many local consumers was a…
High inflation towards the end of the review period, where some products faced significant unit price increases, placed pressure on demand for wipes in South Africa, while value sales continued to record impressive growth. Therefore, consumers turned…
Wine in South Africa witnessed challenges amid harsh environmental impacts in 2023. As a result, there was a smaller harvest by local grape producers. However, forecasts for crops are positive, although lower than yields when measured against the…
Overall demand for weight management and wellbeing in South Africa continues to grow in 2024. Weight-related diseases are prevalent in the country, with obesity a significant problem. However, obesity is not only an issue for adults, as it is…
Demand for wearable electronics in South Africa continues to grow strongly. Consumers are becoming increasingly aware of the benefits linked to adopting a healthy lifestyle, resulting in them engaging in daily physical activity, including going to…
Demand for vitamins in South Africa, both multivitamins and single vitamins, remains considerably higher than pre-pandemic levels in 2024, as consumers remain vigilant and want to support their immune systems to prevent or avoid the worse symptoms of…
Video games in South Africa continued to see strong growth in retail current value terms in 2023. Video games hardware saw the strongest increase, with the category continuing to benefit from the dynamic growth of the next-generation consoles…
In 2023, vending in South Africa continued to recover from the negative impact of lockdown restrictions, which mainly affected machines located in semi-captive environments, leading to the bankruptcy of many small businesses operating within the…
The impact of inflation has not spared vegetables, with the latter also experiencing further steep price increases in 2023. With affordability being a key priority for South Africans, one of the ways to offset these increases is by choosing to…
The established remote/hybrid working model since the pandemic has dramatically changed many South Africans’ lifestyles. It comes with challenges such as limited time to perform errands and chores, or manage childcare, whilst also working from home.…
Travel in South Africa continues to experience robust growth, driven by a strategic focus on infrastructure, a diverse range of products and services, and value-driven pricing. Over 2024, inbound arrivals are expected to reach or surpass pre-pandemic…
Traditional toys and games in South Africa saw continued strong growth in retail current value terms in 2023. Although South Africa was plagued with economic pressures such as high inflation and the continued burden of nationwide power outages,…
Connected watches were becoming increasingly popular even before the pandemic, although rising from a low base. Even during the worst of the pandemic sales continued to grow in both retail volume and current value terms, and this is set to continue…
In 2023, South Africa continued to experience high inflation, coupled with interest rate hikes, and constant power outages, which resulted in tough economic conditions and the erosion of consumers’ disposable incomes. This resulted in the costs of…
South Africa reached a significant milestone in the recovery of its local tourism industry in 2023, with inbound arrivals showing a marked improvement. As a result of the country's strategic alignment of tourism elements - such as infrastructure, a…
The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…
Retail volume growth of toilet care in South Africa slowed in 2023 compared to the previous year. The country witnessed high-scale inflation, shifting a change in consumer behaviour. This was in addition to increasing costs of transport, fuel and…