Svetlana Uduslivaia
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Svetlana Uduslivaia

Head of Research

Chicago

English, Russian, Italian

In her current role as a Head of Research, Svetlana oversees teams across four offices covering the Americas. In collaboration with research managers, Svetlana oversees research planning and strategic direction, client services in the region, in addition to managing content and data, staffing and resources.

Based in Euromonitor’s Chicago office, Svetlana manages research teams across North and Latin America, providing client support and strategic insight on the latest industry and consumer trends and projections. In her previous roles with the company, Svetlana managed home and technology research, and served as Global Industry Manager for the tissue and disposable hygiene industries. In this capacity she engaged with clients, spoke at major international events, and provided insights and articles to the leading industry publications.

Related to Tissue and Hygiene

Article

Top Five Trends Shaping Beauty and Personal Care in 2026 and 2027

Global beauty and personal care growth is accelerating as consumers demand tangible value, science-backed efficacy and emotional resonance. Five trends define 2026: Longevity reframes beauty as healthspan; Clean Reimagined moves from "free from" to substantiated proof; Emotional Micro-indulgence turns affordability into joy; Scroll to Shop collapses discovery and purchase into AI-led moments; Asian Wave positions the region as beauty's new centre of ingredient innovation and price-value balance.

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Global Insight Manager: Beauty and Personal Care
Article

Reflections from World Perfumery Congress 2026

World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.

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Global Insight Manager: Beauty and Personal Care
Article

Latin America’s Beauty Consumers Are Digital First, but Not Digital Only

Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.

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Senior Consultant