Chicago
English, Russian, Italian
In her current role as a Head of Research, Svetlana oversees teams across four offices covering the Americas. In collaboration with research managers, Svetlana oversees research planning and strategic direction, client services in the region, in addition to managing content and data, staffing and resources.
Based in Euromonitor’s Chicago office, Svetlana manages research teams across North and Latin America, providing client support and strategic insight on the latest industry and consumer trends and projections. In her previous roles with the company, Svetlana managed home and technology research, and served as Global Industry Manager for the tissue and disposable hygiene industries. In this capacity she engaged with clients, spoke at major international events, and provided insights and articles to the leading industry publications.
World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.
Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
As innovation in the US vitamins and dietary supplements market becomes more selective, brands must justify value more clearly at launch. This article examines how health claims and, particularly, claim combinations serve as a key mechanism for communicating that value. Using a large SKU-level dataset, the analysis identifies which combinations are most closely associated with higher pricing, highlighting the growing importance of claim architecture in supporting premium positioning.
