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Svetlana Uduslivaia
Head of ResearchChicago
English, Russian, Italian
In her current role as a Head of Research, Svetlana oversees teams across four offices covering the Americas. In collaboration with research managers, Svetlana oversees research planning and strategic direction, client services in the region, in addition to managing content and data, staffing and resources.
Based in Euromonitor’s Chicago office, Svetlana manages research teams across North and Latin America, providing client support and strategic insight on the latest industry and consumer trends and projections. In her previous roles with the company, Svetlana managed home and technology research, and served as Global Industry Manager for the tissue and disposable hygiene industries. In this capacity she engaged with clients, spoke at major international events, and provided insights and articles to the leading industry publications.
Expertise
Related to Tissue and Hygiene
Article
Diapers, Periods and Dignity: Latin America's Hygiene Shift
Few categories reveal as much about Latin American consumers as those that accompany some of life’s most intimate stages: baby diapers, menstrual care and adult incontinence. Their development across the region is being reshaped by demographic shifts, evolving lifestyles, new consumer priorities and cultural barriers that still limit access. In a challenging environment for the industry, these categories invite us to look beyond the product and open a much-needed conversation about wellbeing, access and dignity.
Article
Pharmaceutical Cues Shape Precision Beauty
Beauty’s shift towards efficacy is changing the role of packaging. As consumers seek more targeted and results-driven solutions, brands are turning to pharmaceutical-inspired formats that reinforce precision, convenience and scientific credibility.
