Lifestyles

With the world’s lowest fertility rate, South Korea faces a steadily aging population and a projected population decline in the coming decades. As solo living grows in popularity, single-person households are now the most common, leading to rising…

The Dutch population remains diverse owing to the continued influx of immigrants, while businesses are continuously catering to the varying needs and taste of its multicultural customers. Ageing population and rise of singleton households are…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Saudi…

By 2040, Spain’s consumer landscape will see couples without children households being the norm, as birth rates decline and the ageing population increases. Consumers seek bargains, with private label offerings growing in appeal. Unemployment remains…

China’s consumer landscape in 2023 reflects evolving demographic, economic and social trends. This report examines shifts in population, household structures, income and expenditure patterns while highlighting changing lifestyles influenced by…

By 2040, Japan's aging population and shrinking workforce is set to reshape its economy, with single-person households dominating and healthcare demand surging as older cohorts remain the most prevalent. Despite recent wage increases, financial…

Despite lower birth rates, the UK's population is expected to grow by 2.8 million by 2040, fuelled by high immigration from non-EU countries. Single-person households are set to dominate, spending more on necessities due to reliance on a single…

Chile’s population is projected to continue growing despite lower birth rates, with growth supported by rising life expectancy. While single person households are seeing a rapid increase, households with children remain the predominant household…

Canada has an ageing population and a modest birth rate. Its population in 2023 continued to be mainly city-based, and bolstered by immigration, adding to increasing racial-ethnic diversity. Canada’s homes have excellent broadband access and there…

The French population remains diverse owing to continued influx of immigrants, while businesses are becoming increasingly to cater to varying needs of different consumers. Ageing population and changing household dynamics are reshaping spending…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in India.

Brazil’s population is projected to maintain a solid growth rate despite slightly contracting birth rates, largely thanks to rising life expectancy. While childless families will become more popular among Brazilians, households with children will…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in…

Longer life expectancy, falling birth rates and the growing influence of younger generations are transforming Vietnam’s consumer landscape. Millennials and Gen Z are gaining influence, while single-person households are seeing rapid growth.…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the US.

While Millennials was the largest generational group in Sweden in 2023, Generation Z is becoming a powerful consumer cohort. Both generations are tech savvy and comfortable with using digital platforms and marketplaces when making purchases. This is…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Spain.

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends, and insights as to how each trend has manifested in Mexico.

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Brazil.

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends, and insights as to how each trend has manifested in the…