Turkey

The Adana in Turkey report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

In 2023, the prices of air care products experienced a significant rise, driven by the devaluation of the Turkish Lira. This devaluation led to higher expenses in importing, producing, and distributing these products, compelling manufacturers to…

The hot summer of 2023 has helped to boost sales in air treatment products through the year, heralding a notable recovery compared to the slight slump seen in 2022. Although the summer arrived quite late, with mild weather up until around the end of…

In 2024, the airline industry in Turkey is experiencing a surge in current value growth driven by high levels of inflation and the rebound of inbound tourism. The notable increase in ticket prices has been driven by escalating operational costs for…

Alcoholic drinks registered fairly modest single-digit volume growth in Turkey in 2023, with off-trade sales stronger than on-trade sales due to a notable transition between these channels. However, value growth continues to hit robust double-digit…

In 2023, beer continued to account for the overwhelming majority of total packaging retail volumes in alcoholic drinks in Turkey, at over 90%. Growth in sales of beer in the country in 2023 can be attributed to increased disposable incomes and shifts…

In 2024, analgesics are set to record positive retail value growth, while value growth is only set to be positive for topical analgesics/anaesthetic. Aligned with the health and wellness lifestyle trend, more people in Turkey are engaging in outdoor…

The Ankara in Turkey report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Antalya in Turkey report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Many local consumers prefer to make frequent small purchases, such as apparel accessories, in order to stylise their look without having to spend on larger, more expensive items of apparel, or at least delay their purchase. This behaviour is…

Economic instability and high inflation continued to restrain retail volume sales of apparel and footwear in Turkey at the end of the review period. The Turkish economy is taking longer to recover than many the economies of some other countries. This…

With inflation very still high, apparel and footwear specialists in Turkey registered both a double-digit percentage increase in current and constant value sales. However, there was slight contraction in the number of outlets, as rising costs led…

Appliance and electronics specialists were one of the worst performing retail sectors in Turkey in 2023. With most products imported, it registered even higher prices increases than other sectors, due to significant devaluation of the Turkish lira.…

In 2023, sales of away-from-home tissue in Turkey witnessed a positive, albeit low single-digit, volume growth. This uptick was driven by several factors, including the gradual return of individuals to traditional office settings following the…

Baby and child-specific products in Turkey witnessed positive growth in 2023, fuelled by a wave of new product launches. A notable example is Bayer Türk Kimya Sanayi Ltd Sti's introduction of Bepanthol in two new subcategories: baby and…

The average retail current unit price of baby food in Turkey continues to spike in 2024. Baby food is, therefore, less affordable during a period of very high inflation in Turkey. This is causing sharp increases in retail current value growth, but…

Total baby food packaging volumes in Turkey saw solid growth in 2023, although this was a slower increase than seen for several years. Milk formula continued to account for the most significant packaging volumes in 2023, with liquid milk formula…

Turkey welcomed 44.5 million tourists in 2022, according to the Culture and Tourism Ministry of Turkey. Tourists arriving in September and August contributed to the sales of new season products, intending to carry them home and wear them in autumn,…

Baked goods underwent two price adjustments, based on annual yield and announced annual wheat prices. The aim was to keep price increases for unpacked leavened white bread below the rate of inflation, which was very high, to provide affordability. To…

Bath and shower in Turkey experienced double-digit growth in 2023, This strong increase was largely due to inflationary pressures, however, as volume growth was more muted.

The year 2023 presented a unique challenge for beauty and personal care in Turkey. Economic uncertainty, fuelled by rising prices and a slow GDP recovery, has led to a more cautious consumer. Consumers are adopting a more conservative approach to…

HDPE bottles continued to be the main pack type in beauty and personal care product packaging in Turkey in 2023, with PET bottles, squeezable tubes and flexible plastic and folding cartons also widely used in this industry in this country. These pack…

Beer registered positive volume growth in Turkey in 2023, despite the overall challenging economic conditions of steep prices rises and declining consumer spending power. Whilst volume sales are lower than those seen in 2022, beer benefits from…

Bleach is a traditional, essential product within the Turkish home care market, consistently maintaining strong sales. The sales growth of bleach products generally exhibits steady patterns without significant fluctuations. Therefore, while bad…

Travel bookings in Turkey saw phenomenal current value growth in 2024 driven by the rising cost of holidays. Hyperinflation and the devaluation of the Turkish Lira led to significant increases in travel and accommodation prices. Sales of package…

As health consciousness gains pace in Turkey, the trend towards consuming natural beverages that supports immunity is gaining further momentum. The emphasis on healthy living has persisted post-pandemic, fostering a stronger preference for beverages…

During 2022, all breakfast cereals categories benefited from new products being launched. Consumers have become much more sensitive to the health and wellness trend since the onset of the COVID-19 pandemic and the return to pre-pandemic daily…

The Bursa in Turkey report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

Turkey continues to rank relatively low in terms of economic freedom as starting and operating a business remain difficult in the country. The lack of macroeconomic stability, a depreciating currency, shortages of skilled workers and lower innovation…

Butter and spreads in Turkey is projected to see positive, if slower, retail volume growth in 2024. Having seen a strong decline in retail volume sales in 2022, the leading category, butter continues to see a healthy rebound in consumption in 2024.…

Coffee and tea focused outlets benefited from the strong pressure on consumer purchasing power in a highly inflationary climate in Turkey towards the end of the review period. These outlets are perceived to be affordable options for socialising. The…