Unilever Group in Home Care

October 2024

Unilever is the second largest home care player globally, deriving most of its revenue from laundry care. The company experienced a slight rise in market share over 2018-2023, with its growth driven by market momentum. Sustainability remains central to the company’s plans, particularly through sustainable packaging innovations. This ties in with Unilever’s aim for faster growth through greater productivity and simplicity.

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This report comes in PPT.

Overview:

Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy. Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Unilever Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
Unilever’s global footprint
Laundry care is Unilever’s biggest global revenue contributor
Market momentum contributes to value sales growth for Unilever
Laundry detergents represent a key area for growth for Unilever
Unilever experiences above market average value growth over the review period
Procter & Gamble remains Unilever’s key competitor
Unilever brands consistently rank number one across scouring agents
Cif/Jif has the widest presence across Unilever’s top markets
Unilever’s strategy to encourage faster growth
Unilever and TikTok global partnership
Sustainability remains a key consumer demand
E-commerce and overall market share mismatch for Unilever in Asia Pacific
Unilever focusing on fabric softeners and scent boosters as growth areas
Asia Pacific is the biggest contributor to Unilever’s laundry care business
Laundry detergents dominate Unilever’s laundry care sales
Unilever launches a range of Persil laundry detergent sheets
Powder detergents are a key area for growth for Unilever
Asia Pacific is the biggest contributor to Unilever’s dishwashing business
Automatic dishwashing products are the dominant format across the top markets
Lifebuoy enters the dishwashing market in Indonesia
Hand dishwashing is the area of growth for Unilever
Western Europe is the biggest contributor to Unilever’s surface care sales
Multi-purpose cleaners are the largest revenue driver for Unilever
Sunlight Bioshield launches in Vietnam
Demand for multi-purpose cleaners will remain high
Executive summary
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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