Drinks From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.

A Year of Growth in Soft Drinks

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Despite the negative headlines and ongoing changes in consumer habits, the global soft drinks industry enjoyed a year of growth in 2018, propelled by another standout performance in packaged water and the emergence of high-value functional drinks. Over the next five years, the impact of regional taxation regimes on sugar-sweetened beverages and issues of plastic waste and sustainability remain significant challenges for the consumer beverages sector. 

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