Our Black Friday Sale is now live until Wednesday 30th November 2022! Apply a 15% discount to your cart in Store using promotional code: EBLACKFR22

Home Products Our experts uncover key changes in consumer lifestyles and product development shaping the global home products market landscape; looking across home care, home and garden and pet care.

Authenticity in European Pet Snacks and Treats

Karine Dussimon Profile Picture
Karine Dussimon Bio
Elif Polat Profile Picture
Elif Polat Bio

Across Europe, there is a noticeable demand for transparency on the ingredients list and ingredients sourcing in pet snacks and treats, and many companies are rising to this demand. IAMS launched Naturally, an 100 percent meat-based product that has it's ingredients clearly listed on the label. In Italy, Bisco Dog brand not only calls out its locally sourced ingredients on the pack, but also highlights Omega-3 fortification. Finally, Mediterranean Natural brand Serrano calls out GMO-free, high digestibility and gluten free on its packaging.

Interested in more insights? Subscribe to our content

Shop Our Reports

Voice of the Industry: Home Care

In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home…

View Report

Competitor Strategies in Pet Care

Pet care is a fast-growing industry. Mars and Nestlé remain global leaders, but their shares are being eroded by others at the top or smaller brands with…

View Report

Where Consumers Shop for Home and Garden

While shifts in retail distribution of home and garden products were already on the agenda pre-pandemic, 2021 saw a sharpening of the focus on diversity of…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More