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Home Products Our experts uncover key changes in consumer lifestyles and product development shaping the global home products market landscape; looking across home care, home and garden and pet care.

Authenticity in European Pet Snacks and Treats

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Karine Dussimon Bio
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Elif Polat Bio

Across Europe, there is a noticeable demand for transparency on the ingredients list and ingredients sourcing in pet snacks and treats, and many companies are rising to this demand. IAMS launched Naturally, an 100 percent meat-based product that has it's ingredients clearly listed on the label. In Italy, Bisco Dog brand not only calls out its locally sourced ingredients on the pack, but also highlights Omega-3 fortification. Finally, Mediterranean Natural brand Serrano calls out GMO-free, high digestibility and gluten free on its packaging.

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