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Health Positioning and Functional Nutrition in Pet Snacks and Treats

12/16/2020
Karine Dussimon Profile Picture
Karine Dussimon Bio
David Ingemar Hedin Profile Picture
David Ingemar Hedin Bio
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Euromonitor's food and nutrition team discusses the most dynamic pet care segment: pet snacks and treats. One key trend in pet snacks and treats, especially in Europe, is introducing health positioning and functional nutrition claims to pet snacks packaging. This mirrors the healthy living trend in food and drinks that has been prevalent especially in the current pandemic.

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