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Home Products Our experts uncover key changes in consumer lifestyles and product development shaping the global home products market landscape; looking across home care, home and garden and pet care.

Health Positioning and Functional Nutrition in Pet Snacks and Treats

Karine Dussimon Profile Picture
Karine Dussimon Bio
David Ingemar Hedin Profile Picture
David Ingemar Hedin Bio

Euromonitor's food and nutrition team discusses the most dynamic pet care segment: pet snacks and treats. One key trend in pet snacks and treats, especially in Europe, is introducing health positioning and functional nutrition claims to pet snacks packaging. This mirrors the healthy living trend in food and drinks that has been prevalent especially in the current pandemic.

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