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David Ingemar Hedin
Project Manager - ChannelsVilnius
English, Lithuanian, German, Swedish
David leads a team of three in new product development for Euromonitor's Channels research , deploying new sources such as clickstream and e-receipts toward the creation of new market offering. The aim is to offer accurate, granular data through a faster publication process than any other sales measurement product in the Euromonitor portfolio.
David manages the product development of Euromonitor International’s new e-commerce capabilities, following nine years of studies and experience in food market analysis. David is an appreciated keynote speaker at conferences, including Anuga, HSBC ESG Conference, Food Valley Summit and WABEL. He holds a MSc in Agricultural Business Management from the Swedish University of Agriculture and advises the Smart Protein consortium on protein consumer trends. David has a rich international and entrepreneurial background with several startups and a CEO position feeding his understanding of supplier relationships, the importance of consumer feedback and marketing, as well as quality and process management in production.
Expertise
Related to Food and Nutrition
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The Fibre Opportunity: What We Can Learn From Protein
High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.
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Dairy Products and Alternatives: Key Trends into 2027
Dairy is moving from premiumisation to mass-premiumisation. Brands must deliver affordable quality that retains mainstream consumers and drives value, making price more decisive than before.
