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Food and Nutrition Consumers are engaging with food and nutrition like never before. Our in-depth analysis examines the most important implications across the industry, providing market intelligence, original thinking and key insights.

The Reemergence of Breakfast in Europe

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David Ingemar Hedin Bio
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Elif Polat Bio

The COVID-19 pandemic has led to an increase of consumers working from home. As consumers have more time to themselves during the mornings, they are also rediscovering breakfast. Companies across Europe are capitalising on the breakfast occasion in new ways, with products such as zero packaging cereal by Kellogg's launching in France and pork producer Danish Crown launching vegan bacon in August 2020.

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