The COVID-19 pandemic has led to an increase of consumers working from home. As consumers have more time to themselves during the mornings, they are also rediscovering breakfast. Companies across Europe are capitalising on the breakfast occasion in new ways, with products such as zero packaging cereal by Kellogg's launching in France and pork producer Danish Crown launching vegan bacon in August 2020.
Food and Nutrition
Consumers are engaging with food and nutrition like never before. Our in-depth analysis examines the most important implications across the industry, providing market intelligence, original thinking and key insights.
Find content by
The Reemergence of Breakfast in Europe
4/8/2021
Share:
Explore More
Shop Our Reports
Top Five Trends in Snacks
The snacks industry faces a challenging global environment in 2026 and beyond. Success will require smart pricing decisions, enhanced functional benefits,…
View ReportVoice of the Consumer Nutrition Survey 2026 Key Insights
Our Voice of the Consumer data helps you identify evolving trends and understand the impacts on consumer eating choices. Gain valuable insights about consumer…
View ReportAsian Cuisine, Global Appetite
Asian cuisine outpaced the wider restaurant industry over 2020-2025, with nearly two in five non-ambient ready meals now Asian dishes. This report unpacks the…
View Report