No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Vilnius
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Vitalij is a Senior Research Manager at Euromonitor International. Based in Vilnius, he is responsible for managing a team of experienced analysts, who conduct research into services and payments and retail industries in Eastern Europe and Nordic countries.
Vitalij advises clients across a range of categories in retail, foodservice, travel and payments on changing consumer preferences, digitalisation and channels shifts, amongst other key trends. Prior to joining Euromonitor International, Vitalij gained experience in the banking sphere, where he was responsible for supporting corporate customers.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
This year, when Amazon moved its Prime Day period from July to June, competitors again followed, though sales declined for Amazon when comparing June 2026 to July 2025 among industry categories tracked by Euromonitor. Only beauty and personal care realised gains, growing 1.6% overall. Nevertheless, Prime Day still offered a lift for many brands, revealing a consumer cohort on the lookout for niche labels marketing clean ingredients, non-toxic formulations, and wellness.
For two decades, e-commerce has been built around destinations. Consumers searched, browsed and transacted inside retailer websites, marketplaces and apps. GenAI challenges that model, illustrated by Amazon’s legal battle with Perplexity.