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Ying WaiCheung
Senior Analyst E-CommerceLondon
English, Dutch,�Flemish
As a Senior E-Commerce Analyst, Ying dives deep into the product by providing accurate data on how the best-in-class e-commerce retailers in the biggest consumer markets are performing.
Ying works directly on Euromonitor's E-Commerce product with a focus data building, e-commerce research and brings direct experience in Euromonitor's multi-source retailing research. With past experience at Amazon, he provides an insider view of a leading online marketplace. Together with traditional research methods and new data sources, Ying provides a key bridge between traditional and digitalised market research.
Expertise
Related to Digital Shopper
Article
Inside the AI Recommendation Shelf: How Brands Get Discovered
Two in three consumers globally are using ChatGPT to search for products, according to Euromonitor International's Voice of the Consumer: Digital Shopper Survey, fielded March 2026. Unlike traditional search, where shoppers navigate pages of results, AI assistants narrow the consideration set to a smaller selection of products. Understanding how a brand enters and exits a recommendation is therefore becoming a crucial new dimension of digital visibility. To explore this, Euromonitor tested 1,000 shopper-style scalp care prompts across ChatGPT and Gemini in the UK and US, varying persona, tone, and writing style. Every response was coded for the brands mentioned, the language used to describe them, and the sources cited.
Article
Prime Days 2026 Signal Saturation in the US Though Many Brands Gain
This year, when Amazon moved its Prime Day period from July to June, competitors again followed, though sales declined for Amazon when comparing June 2026 to July 2025 among industry categories tracked by Euromonitor. Only beauty and personal care realised gains, growing 1.6% overall. Nevertheless, Prime Day still offered a lift for many brands, revealing a consumer cohort on the lookout for niche labels marketing clean ingredients, non-toxic formulations, and wellness.
