Although glass bottles will remain the leading pack type for RTDs over the forecast period, they are expected to continue losing share to metal beverage cans. When compared to glass bottles, metal cans are lightweight and portable, making them ideal for on-the-go consumption, as well as being sturdy and less prone to breakage.
A shift towards more environmentally-friendly packaging will continue to be seen over the forecast period, with UK consumers increasingly concerned about the impact of packaging on the environment. The shift by Heineken from plastic to paper for multipack packaging is expected to become the norm in the industry during the forecast period, while Absolut Vodka launched the Absolut Paper Bottle in the UK to create a bio-based packaging alternative and Veuve Clicquot has been selling champagne in boxes made from grape skins.
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Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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