Vietnam’s alcoholic drinks packaging market is expected to see robust overall growth over the forecast period, in both the retail and foodservice channels. This will be driven by beer, the dominant category in the country, partially due to the country’s restrictions on advertising high-ABV alcoholic beverages, although the latter is expected to expand as income levels rise and the nation’s middle- and high-income consumers grow more discerning in their liquor preferences.
As the disposable incomes of Vietnamese consumers grow and they become more exposed to global trends surrounding alcoholic drinks consumption, the industry is expected to experience premiumisation. While beer will remain dominant, other categories such as spirits, particularly premium offerings, are expected to see growth, which will boost the usage of folding cartons.
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Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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