In light of the recent deterioration in purchasing power and the ongoing economic uncertainty surrounding the war, it is expected most Ukrainians will remain inclined to exercise greater caution in their discretionary spending decisions over the forecast period. This should favour apparel and footwear specialists chains with a lower price positioning, including Poland’s Discounterra, global fast fashion operators like H&M and domestic brands such as Goldi, Promin and Stimma.
Demographic and social changes resulting from the Russian invasion are expected to have a significant influence on consumption patterns in apparel and footwear specialists over the forecast period. Given that so many women and children have left Ukraine since the war began, menswear will gain importance as a category.
Despite the uncertainty and challenges surrounding the Russian invasion, apparel and footwear specialists looks set to witness the entry of new international players over the forecast period. These include Greenpoint, a Polish chain focused on womenswear, which plans to open up to 20 franchise outlets in Ukraine in 2024.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See All of Our DefinitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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