print

Country Report

Australia Flag Fast Food in Australia

| Pages: 55

Price: US$900

About this Report

Executive Summary

TRENDS

  • While posting a solid performance in 2012, with 2% growth rates in terms of both foodservice value and transactions, the fast food category nonetheless experienced slowed growth in 2012 when compared to the review period CAGRs of 5% in terms of foodservice value and 4% for transactions. Interestingly, the post-recessionary retail slowdown has only now impacted on the fast food category, as consumers, ever aware of health and wellness concerns as well as budgetary constraints, frequent the category less, and when they do, engage with value promotions, such as the “Loose Change” menu from category leader, McDonald’s.

COMPETITIVE LANDSCAPE

  • McDonald’s Corp (both owned and franchised) remained the largest player in fast food in Australia, holding a value share of 26% in the total fast food category and 82% in burger fast food for its McDonald’s chain in 2012. Known colloquially as Macca’s, the chain has a major market presence in Australia and maintains its category lead through outlet expansion and innovation. McDonald’s Australia is credited with various initiatives, including the integration of McCafé, initially invented in Australia in 1993, and since adopted by McDonald’s around the world, into McDonald’s outlets. More recent innovations include the world-first trial of plates, cutlery and table service in an outlet in Warilla, New South Wales, and diversifying the chain’s drive-through offering by selling 2-litre bottles of fresh milk through its 14 outlets on Queensland’s Gold Coast in response to customer feedback. Nationwide, the chain’s “Loose Change” menu proved to be a sales driver in 2012, encouraging thrifty consumers to part with their spare higher-value coins in exchange for inexpensive burger, fries and dessert options priced at A$1 and A$2. Earnings for McDonald’s Corp released in December 2012 revealed that its performance in Australia helped bolster the company’s Asia Pacific, Middle East, Africa sales results.

PROSPECTS

  • Fast food is anticipated to register a 2% CAGR in constant value terms over the forecast period, with similar growth anticipated for outlet numbers. The category is likely to continue to grow its value share within total consumer foodservice, and it is expected that the category will represent 32% of the total value of the consumer foodservice market by 2017 as fast casual dining options will make the fast food category increasingly attractive to consumers looking to save money by trading down from the full-service restaurant experience.

Samples (FAQs about samples):

doc_pdf.png Sample Fast Food Market Research Report

doc_excel_table.png Sample Fast Food Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Australia?
  • What are the major brands in Australia?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Australia?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
  • Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
  • Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
  • Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
  • Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
  • Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
  • Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
  • Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
  • Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
  • Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Fast Food in Australia - Company Profiles

Franchised Food Co Pty Ltd in Consumer Foodservice (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Franchised Food Company Pty Ltd: Key Facts
  • Summary 2 Franchised Food Company Pty Ltd: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Franchised Food Company Pty Ltd: Competitive Position 2012

Guzman y Gomez Pty Ltd in Consumer Foodservice (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Guzman y Gomez Pty Ltd: Key Facts
  • Summary 5 Guzman y Gomez Pty Ltd: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Guzman y Gomez Pty Ltd: Competitive Position 2012

Quick Service Restaurant Holdings Pty Ltd in Consumer Foodservice (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Quick Service Restaurant Holdings Pty Ltd: Key Facts
  • Summary 8 Quick Service Restaurant Holdings Pty Ltd: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 9 Quick Service Restaurant Holdings Pty Ltd: Competitive Position 2012

Retail Food Group Ltd in Consumer Foodservice (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Retail Food Group Ltd: Key Facts
  • Summary 11 Retail Food Group Ltd: Operational Indicators for year ended 30 June

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 12 Retail Food Group Ltd: Competitive Position 2012

Retail Zoo Pty Ltd in Consumer Foodservice (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Retail Zoo Pty Ltd: Key Facts
  • Summary 14 Retail Zoo Pty Ltd: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 15 Retail Zoo Pty Ltd: Competitive Position 2012

Consumer Foodservice in Australia - Industry Context

EXECUTIVE SUMMARY

Value for money a key driver in Australian consumer foodservice in 2012

Broader horizons open Australian consumers to new foodservice experiences

McDonald’s retains lead despite challenging market conditions

Premiumisation evident through standalone and retail outlets

Trends in 2012 represent a sign of times to come for consumer foodservice

KEY TRENDS AND DEVELOPMENTS

Coaxing cash from consumers: fast food in times of economic slowdown

Food fads of 2011, 2012... and beyond

Alcohol consumption declines and restrictive legislation impacts bars/pubs

What’s in a name? Foodservice runs afoul of intellectual property law

Battling the bulge: informed consumption crucial to combating obesity

  • Table 28 Consumer Expenditure on Consumer Foodservice 2007-2012

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 29 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 30 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 31 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 32 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 33 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 34 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 35 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 37 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 16 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Analysis by Type
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!