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Company Profile

Groupe SEB in Home and Garden

Jul 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on SEB, Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Homewares market and the global economy.

Company and market share data provide a detailed look at the financial position of SEB, Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of SEB, Groupe This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of SEB, Groupe provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Homewares research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic evaluation

Key company facts

Financial Assessment 2011

SWOT: Groupe SEB

Key strategic objectives and challenges

Competitive positioning

Groupe SEB in the global cookware m arket

Private label in the global cookware market

Market assessment

Disparities within a growing global cookware market

Low growth in developed markets

Growth in emerging markets

Groupe SEB’s main markets: A balanced portfolio

Shifts within SEB’s geographic portfolio

Geographic and category opportunities

A restructured brand portfolio in Brazil

Prospects for Imusa expansion in the US

Brand strategy

Chronology of major cookware acquisitions

Groupe SEB brand strategy

Company-owned store expansion

Brand strategies in mature versus emerging markets

Tefal: Flagship brand

Supor: Cornering the Chinese market

operations

Group production and operational strategies

Groupe SEB: Cookware manufacturing sites

Purchasing

recommendations

Developing local brands and low-priced lines

Samples

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