Innovation: Beauty, Health and Home in the US

August 2024

This report provides valuable insights into product innovation in the US, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch activity.

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Overview:

This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued. 

The Innovation in USA report includes:

Data and analysis on new brand and subbrand launches at online retailers within specific country across:

  • Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
  • Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care. 

The Innovation in USA report answers:

  • Is specific country a pacesetter or follower in terms of new product launches across specific industries?
  • What industries lead in terms of new product launches within specific country?
  • What type of innovation is happening within specific industries and categories?
  • What are the examples of some of the innovations across the categories?
  • Which retailers are leading in new product launches within specific country?
Scope
Monitoring innovation for business growth
The US leads in-country lauches, being a global trend-setter within beauty, health and home
Self-care and eco-awareness trends influence innovations across beauty, health and home
New launches in the US in 2023: Beauty and personal care
Plantopia extends its wellness line with launches across North America and Western Europe
New launches in the US in 2023: Consumer health
Bloom’s premium supplements: Harnessing social media for growth
New launches in the US in 2023: Home care
Flowcheer offers effective, convenient and environmentally responsible laundry solution
New launches in the US in 2023: Tissue and hygiene
Attn: Grace: Pioneering stylish, skin-safe and sustainable incontinence solutions for women
Major American retailers offer cost-effective and sustainable options across BH&H categories
Passport Innovation methodology
Euromonitor Innovation definitions
Passport innovation industry coverage
Passport Innovation country coverage
Passport Innovation retailer coverage
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Buy Innovation reports to:

  • To understand what type of innovation and where is happening across the broader category scope
  • To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet

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