Innovation: Food and Beverage in Spain

November 2023

This report provides valuable insights into product innovation in Spain, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and subbrand launch activity.

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Overview:

This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued. 

The Innovation in Spain report includes:

Data and analysis on new brand and subbrand launches at online retailers within specific country across:

  • Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
  • Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care. 

The Innovation in Spain report answers:

  • Is specific country a pacesetter or follower in terms of new product launches across specific industries?
  • What industries lead in terms of new product launches within specific country?
  • What type of innovation is happening within specific industries and categories?
  • What are the examples of some of the innovations across the categories?
  • Which retailers are leading in new product launches within specific country?
Scope
Passport innovation overview
Euromonitor innovation definitions
Brands that launched for the first time in Spain account for almost 40% of activity in 2022
Polarising trends towards indulgence and health reflected in new launches
New launches in Spain in 2022: Soft Drinks and Hot Drinks
New launches in Spain in 2022: Packaged Food, Alcoholic Drinks, and Pet Food
Brand level launches trail subbrand, accounting for 12% of detected launches
Bio Primo offers affordable organic juice in line with rising health trends
Bio Primo Orange and Mixed Fruit launched in health store Vitalabo in Spain
Pet food records a strong uplift in subbrand launches in Q2
Eat Small expands its range of healthy pet food with insect-focused offering
Eat Small Insects was first seen globally in Spain, launching in February 2022
Promofarma leads retailer launches, focused on eco-friendly and organic goods
Passport innovation methodology
Passport innovation industry coverage
Passport innovation country coverage
Passport innovation retailer coverage
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Buy Innovation reports to:

  • To understand what type of innovation and where is happening across the broader category scope
  • To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet

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