No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Dubai
English, Tagalog
Monique is a Senior Analyst with Euromonitor International, based in the company’s Dubai office. She is the dairy products and alternatives global project lead and the food and nutrition regional lead for The Middle East and North Africa.
Monique is an essential part of the food and nutrition research team, providing strategic recommendations to the world’s largest fmcg companies active in the food industry. She actively engages with the main industry players, creates datasets, authors briefings, and is regularly featured in both local and international media outlets. She has more than 13 years of experience in the market research industry from both the client and agency side. A seasoned speaker, she has delivered keynote presentations at international conferences and webinars such as Gulfood, Anuga, ISM, and the More than Food webinar hosted by the European Union.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.
Dairy is moving from premiumisation to mass-premiumisation. Brands must deliver affordable quality that retains mainstream consumers and drives value, making price more decisive than before.