Abhay Prakash Singh
Follow:

Abhay Prakash Singh

Research Analyst

Bengaluru

English, Hindi

Abhay is a Research Analyst at Euromonitor International. He is based in the company’s Bangalore office, where he provides qualitative and quantitative market research and insight covering industry and consumer trends in India.

Abhay specialises in insight into India's health and beauty and services industries, with a special interest in travel and consumer health. He regularly engages with clients to discuss data trends and market developments. He also leverages Euromonitor’s product claims and survey data to provide further understanding to clients about consumer behaviour.

Related to Staple Foods

Article

The Fibre Opportunity: What We Can Learn From Protein

High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.

Author image
Global Insight Manager: Health and Wellness