No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Bengaluru
English, Hindi
Abhay is a Research Analyst at Euromonitor International. He is based in the company’s Bangalore office, where he provides qualitative and quantitative market research and insight covering industry and consumer trends in India.
Abhay specialises in insight into India's health and beauty and services industries, with a special interest in travel and consumer health. He regularly engages with clients to discuss data trends and market developments. He also leverages Euromonitor’s product claims and survey data to provide further understanding to clients about consumer behaviour.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.
Dairy is moving from premiumisation to mass-premiumisation. Brands must deliver affordable quality that retains mainstream consumers and drives value, making price more decisive than before.