No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Shanghai
English, Chinese
Alex conducts research, advises clients, and offers localised, in-depth expertise and insights in the broader home and tech territory.
Alex oversees the Chinese market in home and technology-related industries, including consumer electronics, consumer appliances, home care, tissue and hygiene, home and garden, and toys and games. Alex previously interned at a government public relations agency as a GR Specialist, to provide strategic tracking and analysis of China's regulatory landscape for clients, including multinationals and overseas trade associations.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?
The toys and games industry is shifting from a focus on ownership to engagement, as consumers increasingly seek products that deliver social connection, self-expression, wellbeing and ongoing experiences. Social commerce, phygital ecosystems, kidult demand, localisation and mindful play are creating new opportunities for brands to extend engagement beyond the initial purchase and generate recurring revenue. Companies that successfully blend physical and digital play, build communities and create emotionally relevant experiences will be best positioned to capture future growth.