Benjamin Bahena
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Benjamin Bahena

Research Analyst

Chicago

English, Spanish

Benji has been involved in various projects ranging from US Foodservice, Tech, Electronics and Appliances, and interstate trade impact.

Benji is a Research Analyst focusing on the home, tech, and foodservice industries. His industry knowledge is anchored in market affects, policy intervention, and sustainability initiatives as they relate to consumer electronics, appliances, foodservice and packaged foods. He brings several years of embodied foodservice experience, as well as prior non-profit policy focused research that inform insights drawn from working with complex data sets. Benji has developed quantitative and qualitative research skills through a background in energy & sustainability, sociology & anthropology, and political science.

Expertise

Recently published

Article

K-Beauty Tech Sees Challenges Adapting to US Consumption

Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?

Consumer Appliances Geography
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Benjamin Bahena
Research Analyst
Article

NRA 2026: Taste and Health Claims Proliferate but Value Remains Key

Affordability is the biggest question on everyone’s mind. As of mid-2026, inflationary pressures persist, consumers are unhappy, birth rates are low, and tourism to the US has plummeted. The US-Iran war has become a months-long global oil shock that has yet to fully trickle down through the global supply chain. Many consumers are struggling; those who can afford to are seeking out permissible indulgences. The National Restaurant Association (NRA) show saw the results of these drivers on display, as manufacturers look to eke out what profits they can in difficult economic circumstances.

Food and Nutrition North America
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Benjamin Bahena
Research Analyst
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