Benjamin Bahena
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Benjamin Bahena

Research Analyst

Chicago

English, Spanish

Benji has been involved in various projects ranging from US consumer foodservice, to home improvement goods and interstate trade impacts.

Benji conducts research across several industries advising on domestic and international trends. Benji holds a master's degree in Energy and Sustainability from Northwestern University's Trienens Institute for Sustainability and Energy.

Related to Toys and Games

Article

Heat Pumps Need Policy Certainty to Unlock Growth

Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.

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Article

Fashion Partnerships Bring Smart Glasses Closer to the Mainstream, but Privacy Questions Persist

Smart eyewear adoption has been constrained less by technology capability and more by social acceptance. Collaborations with established eyewear and fashion brands are accelerating mainstream adoption by reducing behavioural friction. Embedding AI driven functionality into iconic designs from Ray Ban’s Wayfarer frames to Gentle Monster’s fashion forward silhouettes, smart eyewear is being reframed from a visible tech experiment into a familiar lifestyle accessory. Design, comfort and cultural relevance have become as critical as AI performance and fashion led strategies are helping smart eyewear move from novelty towards everyday utility.

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Global Insight Manager: Toys and Games