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Amna Abbas
ConsultantDubai
English, Urdu
Amna is a Consultant at Euromonitor International, based in Dubai. She works on research covering the beauty, health, fashion and luxury industries, with a core focus on the Middle East and North Africa, and additional geographic coverage including Turkey and Pakistan, amongst other countries.
She advises clients across her focus industries on topics ranging from health and wellness, understanding government agendas, consumer trends and business strategy planning. Prior to her career at Euromonitor, she worked in market research and also for Etisalat, and the Dubai International Film Festival.
Expertise
Related to Health and Beauty
Article
Diapers, Periods and Dignity: Latin America's Hygiene Shift
Few categories reveal as much about Latin American consumers as those that accompany some of life’s most intimate stages: baby diapers, menstrual care and adult incontinence. Their development across the region is being reshaped by demographic shifts, evolving lifestyles, new consumer priorities and cultural barriers that still limit access. In a challenging environment for the industry, these categories invite us to look beyond the product and open a much-needed conversation about wellbeing, access and dignity.
Article
Pharmaceutical Cues Shape Precision Beauty
Beauty’s shift towards efficacy is changing the role of packaging. As consumers seek more targeted and results-driven solutions, brands are turning to pharmaceutical-inspired formats that reinforce precision, convenience and scientific credibility.
Events
In person
Upcoming
Beautyworld Dubai
United Arab Emirates – Dubai World Trade Center, Dubai
The largest international trade exhibition for the beauty, fragrance, hair, skincare, wellness, and personal care industries in the Middle East.
Speaker:
Amna Abbas
In person
Past event
Beautyworld Middle East
United Arab Emirates - Dubai World Trade Centre, Dubai
Beautyworld Middle East is the largest international trade fair for beauty, fragrance, hair, and wellness in the region.
Speaker:
Amna Abbas
Press releases
Despite the challenges facing major consumer markets, the beauty and personal care market remains resilient as the market is expected to grow around 2% in 2026, close to pre-war forecasts.
The rise of the A-Beauty trend reveals a dynamic shift towards cultural identity in the Middle East and Africa’s beauty and personal care industry – driving growth to USD44 billion in 2025.