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Amna Abbas
ConsultantDubai
English, Urdu
Amna is a Consultant at Euromonitor International, based in Dubai. She works on research covering the beauty, health, fashion and luxury industries, with a core focus on the Middle East and North Africa, and additional geographic coverage including Turkey and Pakistan, amongst other countries.
She advises clients across her focus industries on topics ranging from health and wellness, understanding government agendas, consumer trends and business strategy planning. Prior to her career at Euromonitor, she worked in market research and also for Etisalat, and the Dubai International Film Festival.
Expertise
Related to Health and Beauty
Article
Luxury Is Becoming AI’s Blind Spot
Luxury brands have long refined the purchase moment: the lighting, the associate, the packaging, an unhurried pace – each element converting interest into desire, and desire into margin. AI-mediated commerce is changing this, as AI systems experience none of the elements luxury historically relied on.
Article
The Rise of Arabian Fragrances: From Regional Tradition to Global Opportunity
The Rise of Arabian Fragrances: From Regional Tradition to Global Opportunity
Events
In person
Past event
Beautyworld Middle East is the largest international trade fair for beauty, fragrance, hair, and wellness in the region.
Speaker:
Amna Abbas
Press releases
Despite the challenges facing major consumer markets, the beauty and personal care market remains resilient as the market is expected to grow around 2% in 2026, close to pre-war forecasts.
The rise of the A-Beauty trend reveals a dynamic shift towards cultural identity in the Middle East and Africa’s beauty and personal care industry – driving growth to USD44 billion in 2025.