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Anissa Wolf
Research ManagerSantiago
German, English, Spanish, Castilian
Anissa is a Research Manager at Euromonitor International, leading research on food and nutrition, services and payments and channels. She is focussed on data and process related areas.
Anissa has led the dairy central project team, is one of the company's VIA experts and has trained regional analysts in imports/exports analysis methodology. She has experience with data analytics and mixed method approaches, cleaning and matching VIA data for Passport Research. She has participated in transformation projects aiming to modernise our research methodology by automating and centralising work and incorporating new sources of information. Anissa has experience in Innovation Management Consulting and has led category analytics at one of the leading global pet retailers (Fressnapf/Maxi Zoo).
Expertise
Related to Food and Nutrition
Article
The Fibre Opportunity: What We Can Learn From Protein
High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.
Article
Dairy Products and Alternatives: Key Trends into 2027
Dairy is moving from premiumisation to mass-premiumisation. Brands must deliver affordable quality that retains mainstream consumers and drives value, making price more decisive than before.
