No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
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Anje is a Consultant at Euromonitor International, based in Cape Town. Her role covers content creation, client engagement and research.
Anje has a primary focus of gathering and analysing information pertaining to consumer trends, the competitive environment, market opportunities and future prospects in Africa; insight and understanding that can directly inform and guide business decisions. Her experience at Euromonitor has included managing in-country analysts and conducting research in South Africa. She is also the author of a number of strategic briefings.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Asian cuisine has moved into the mainstream of global food culture driven by travel, cultural evolution, and globalisation. Notably, brands that first established credibility among diaspora communities have found a more reliable path to mainstream consumer trust than those pursuing mass-market entry without that foundation. The real growth prize lies beyond ethnic enclaves, however.
A very strong El Niño event, very likely to occur in late 2026 and/or early 2027, could affect agriculture, food prices, energy demand and supply chains across Latin America. Heavy rains can disrupt crops and logistics, reduced harvests can increase food prices, heat can lift cooling needs, and damage to transport routes or production lines can affect product availability. The last major El Niño event, in 2023-2024, brought record global heat, severe droughts, wildfires and extreme rainfall, generating economic and food security impacts.