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No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Anje du Plessis
ConsultantCape Town
Afrikaans, English
Anje is a Consultant at Euromonitor International, based in Cape Town. Her role covers content creation, client engagement and research.
Anje has a primary focus of gathering and analysing information pertaining to consumer trends, the competitive environment, market opportunities and future prospects in Africa; insight and understanding that can directly inform and guide business decisions. Her experience at Euromonitor has included managing in-country analysts and conducting research in South Africa. She is also the author of a number of strategic briefings.
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The Fibre Opportunity: What We Can Learn From Protein
High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.
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Dairy Products and Alternatives: Key Trends into 2027
Dairy is moving from premiumisation to mass-premiumisation. Brands must deliver affordable quality that retains mainstream consumers and drives value, making price more decisive than before.
