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As part of Team Transformation, Anthony's focus is to ensure that Euromonitor International's research methods are innovative, remain relevant, and stay ahead of the curve. His current remit involves implementing cutting-edge data science techniques to provide custom data insights for emerging markets.
Prior to his current role, Anthony accrued six years of experience in food and beverages research, with a focus on Southeast Asia. Anthony's experience overview primarily centred on identifying trends and new product development across developing markets in Southeast Asia. He has a keen interest in consumer behaviour and the impact of macroeconomic trends on consumer spending choices.
Asian cuisine has moved into the mainstream of global food culture driven by travel, cultural evolution, and globalisation. Notably, brands that first established credibility among diaspora communities have found a more reliable path to mainstream consumer trust than those pursuing mass-market entry without that foundation. The real growth prize lies beyond ethnic enclaves, however.
A very strong El Niño event, very likely to occur in late 2026 and/or early 2027, could affect agriculture, food prices, energy demand and supply chains across Latin America. Heavy rains can disrupt crops and logistics, reduced harvests can increase food prices, heat can lift cooling needs, and damage to transport routes or production lines can affect product availability. The last major El Niño event, in 2023-2024, brought record global heat, severe droughts, wildfires and extreme rainfall, generating economic and food security impacts.
At a time when the food industry is struggling under the combined pressure of tough demographics, consumers pulling back on spending, geopolitical trouble, and rising costs of inputs, there has been at least one notable bright spot: protein. Consumers have shown a remarkable and enduring interest in high-protein products in virtually every format and category. But how long can this last? Are we nearing the end of the Age of Proteinmaxxing?
