No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Dubai
English, Hindi, Urdu, Tamil, Malayalam
Manoj researches drinks and tobacco, dairy products and alternatives, and non-alcoholic drinks for markets in the Middle East. He also writes content promoting insights and thought leadership discussion.
Manoj advises clients across the GCC on his focus industries, with a special interest in different consumer behaviour patterns across the region's dynamic economic landscape. Manoj has over 14 years of experience in research, having previously worked in B2B regionally in the Middle East and North Africa, and locally, on the client side with Al Ain Dairy supporting in sales reporting and strategic decision-making.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
Coffee has long been one of the world’s most established sources of everyday energy but is facing increasing competition. Modern consumers are seeking greater control over their energy, focus and wellbeing, while energy drinks and supplements often communicate their functional benefits more explicitly.