Manoj Nair
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Manoj Nair

Senior Research Analyst

Dubai

English, Hindi, Urdu, Tamil, Malayalam

Manoj researches drinks and tobacco, dairy products and alternatives, and non-alcoholic drinks for markets in the Middle East. He also writes content promoting insights and thought leadership discussion.

Manoj advises clients across the GCC on his focus industries, with a special interest in different consumer behaviour patterns across the region's dynamic economic landscape. Manoj has over 14 years of experience in research, having previously worked in B2B regionally in the Middle East and North Africa, and locally, on the client side with Al Ain Dairy supporting in sales reporting and strategic decision-making.

Related to Alcoholic Drinks

Article

The Trillion Litre Channel: Why Small Grocers Hold The Key

Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.

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Senior Global Insight Manager: Soft Drinks
Article

The Rise of Chinese Beverage Brands in Southeast Asia

Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.

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Asia Pacific Insight Manager: Beverages