Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.

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No claim, no gain: Winning your category with irrefutable data

28 Oct 26 | GMT: 03:00 PM

Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.

Euromonitor International

Euromonitor International

Article

Luxury Is Becoming AI’s Blind Spot

14 Sep 26

Luxury brands have long refined the purchase moment: the lighting, the associate, the packaging, an unhurried pace – each element converting interest into desire, and desire into margin. AI-mediated commerce is changing this, as AI systems experience none of the elements luxury historically relied on.

Rabia Yasmeen

Rabia Yasmeen

Article

The Rise of Arabian Fragrances: From Regional Tradition to Global Opportunity

14 Sep 26

The Rise of Arabian Fragrances: From Regional Tradition to Global Opportunity

Jared Conway

Jared Conway

Article

Top Five Trends Shaping Beauty and Personal Care in 2026 and 2027

28 Aug 26

Global beauty and personal care growth is accelerating as consumers demand tangible value, science-backed efficacy and emotional resonance. Five trends define 2026: Longevity reframes beauty as healthspan; Clean Reimagined moves from "free from" to substantiated proof; Emotional Micro-indulgence turns affordability into joy; Scroll to Shop collapses discovery and purchase into AI-led moments; Asian Wave positions the region as beauty's new centre of ingredient innovation and price-value balance.

Kayla Villena

Kayla Villena

Article

Reflections from World Perfumery Congress 2026

14 Jul 26

World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.

Kayla Villena

Kayla Villena

Article

Latin America’s Beauty Consumers Are Digital First, but Not Digital Only

1 Jul 26

Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.

Carmen Silva

Carmen Silva

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