Beatriz Torres
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Beatriz Torres

Research and Insights Analyst

Mexico City

Spanish, Castilian, English

Beatriz is a Research and Insights Analyst focused primarily on the food and beverages industries in Mexico.

Beatriz has research experience in many industries, working with several sources of information and engaging with a wide range of market players along the value chain of these industries. Previously, Beatriz worked as an in-country analyst for Euromonitor for over ten years, accruing in-depth knowledge and extensive local insight and understanding of the Mexican market. Prior to this she was part of the Technical Secretary's team at the Mexican Ministry of Economy.

 

Expertise

Related to Drinks

Article

What Product Survival Analysis Reveals About Health Claims in Soft Drinks

Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.

Innovation Soft Drinks
Author image
Jared Conway
Head of Research: Product Development and Training
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