No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Mexico City
Spanish, Castilian, English
Beatriz is a Research and Insights Analyst focused primarily on the food and beverages industries in Mexico.
Beatriz has research experience in many industries, working with several sources of information and engaging with a wide range of market players along the value chain of these industries. Previously, Beatriz worked as an in-country analyst for Euromonitor for over ten years, accruing in-depth knowledge and extensive local insight and understanding of the Mexican market. Prior to this she was part of the Technical Secretary's team at the Mexican Ministry of Economy.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.