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Country Report

Charge Card Transactions in

Charge Cards in Saudi Arabia

Nov 2019

US$990

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Executive Summary

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PROSPECTS

Charge cards remains a category in decline as other options are more appealing

Charge cards continued to register further declines in the number of cards in circulation and transactions value in 2019. The category is already far smaller than either debit cards or credit cards.

Lack of dynamism and absence of new products and services harms charge cards

Another reason for the difficult situation in charge cards in Saudi Arabia towards the end of the review period was the lack of dynamism on the part of the category’s leading issuers and operators in terms of launching new products and services with the potential to attract huge numbers of consumers. While the most prominent issuers of debit cards and credit cards continue with their attempts to attract new customers through for instance co-branding, loyalty schemes and the offer of cashback, price discounts and various advantages, charge cards remains a stagnant category in this respect.

Further declines on the horizon for charge cards

Although the Saudi economy is now on the mend again after several years of headwinds due to the global oil price slump, charge cards is unlikely to be able to take advantage of this new, more favourable economic situation. With the popularity of credit cards and, in particular, debit cards set to continue expanding during the forecast period, the lack of competitiveness in charge cards in terms of the limited range of products and services on offer is making it harder for charge cards issuers to attract new consumers.

COMPETITIVE LANDSCAPE

American Express remains the sole operator of charge cards in Saudi Arabia

At the end of the review period, American Express remained the sole operator of charge cards in Saudi Arabia, accounting for 100% cards in circulation and processing 100% of transactions. American Express is also the main issuer of charge cards in the country, with Saudi Investment Bank the only other major issuer of charge cards.

Loyalty schemes remain at the core of charge cards marketing campaigns

The marketing of charge cards in Saudi Arabia remains heavily linked to customer loyalty schemes. American Express for instance offers highly competitive loyalty programmes including Silver/SkyTeam elite tier exclusive privileges, which provide 25% extra tier miles on each flight with national flag carrier Saudia, as well as priority boarding, lounge access for up to three family members, priority check-in and additional luggage allowance.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Charge Card Transactions industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Charge Card Transactions industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Charge Card Transactions in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Charge Card Transactions in Saudi Arabia?
What are the major operators and issuers in Saudi Arabia?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Charge Card Transactions in Saudi Arabia, originate from our database within our Consumer Finance market share and market size database

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Charge Cards in Saudi Arabia - Category analysis

Charge Cards in Saudi Arabia - Company Profile

HEADLINES

PROSPECTS

Charge cards remains a category in decline as other options are more appealing

Lack of dynamism and absence of new products and services harms charge cards

Further declines on the horizon for charge cards

COMPETITIVE LANDSCAPE

American Express remains the sole operator of charge cards in Saudi Arabia

Loyalty schemes remain at the core of charge cards marketing campaigns

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2014-2019
Table 2 Charge Cards Transactions 2014-2019
Table 3 Charge Cards in Circulation: % Growth 2014-2019
Table 4 Charge Cards Transactions: % Growth 2014-2019
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Charge Cards Transactions 2014-2019
Table 7 Commercial Charge Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Charge Cards Transactions: % Growth 2014-2019
Table 9 Personal Charge Cards: Number of Cards in Circulation 2014-2019
Table 10 Personal Charge Cards Transactions 2014-2019
Table 11 Personal Charge Cards in Circulation: % Growth 2014-2019
Table 12 Personal Charge Cards Transactions: % Growth 2014-2019
Table 13 Charge Cards: Number of Cards by Issuer 2014-2018
Table 14 Charge Cards: Number of Cards by Operator 2014-2018
Table 15 Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Charge Cards Payment Transaction Value by Operator 2014-2018
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2014-2018
Table 18 Commercial Charge Cards: Number of Cards by Operator 2014-2018
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2014-2018
Table 21 Personal Charge Cards: Number of Cards by Issuer 2014-2018
Table 22 Personal Charge Cards: Number of Cards by Operator 2014-2018
Table 23 Personal Charge Cards Transaction Value by Issuer 2014-2018
Table 24 Personal Charge Cards Transaction Value by Operator 2014-2018
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2019-2024
Table 26 Forecast Charge Cards Transactions 2019-2024
Table 27 Forecast Charge Cards in Circulation: % Growth 2019-2024
Table 28 Forecast Charge Cards Transactions: % Growth 2019-2024
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2019-2024
Table 30 Forecast Commercial Charge Cards Transactions 2019-2024
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2019-2024
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2019-2024
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2019-2024
Table 34 Forecast Personal Charge Cards Transactions 2019-2024
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2019-2024
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2019-2024

Credit Cards in Saudi Arabia - Category analysis

Credit Cards in Saudi Arabia - Company Profile

HEADLINES

PROSPECTS

Growth in credit card transactions attributed largely to the rise in micro payments

Credit cards the second most popular financial cards, some way behind debit cards

Credit cards remains dominant in online payments

COMPETITIVE LANDSCAPE

The National Commercial Bank (NCB) maintains its narrow lead in credit cards

Recent developments ensure that debit cards continue to pose strong competition

Co-branding becomes a major marketing initiative in credit cards

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2014-2019
Table 38 Credit Cards Transactions 2014-2019
Table 39 Credit Cards in Circulation: % Growth 2014-2019
Table 40 Credit Cards Transactions: % Growth 2014-2019
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 42 Commercial Credit Cards Transactions 2014-2019
Table 43 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 44 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 45 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 46 Personal Credit Cards Transactions 2014-2019
Table 47 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 48 Personal Credit Cards Transactions: % Growth 2014-2019
Table 49 Credit Cards: Number of Cards by Issuer 2014-2018
Table 50 Credit Cards: Number of Cards by Operator 2014-2018
Table 51 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 52 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 54 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 57 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 58 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 62 Forecast Credit Cards Transactions 2019-2024
Table 63 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 64 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 66 Forecast Commercial Credit Cards Transactions 2019-2024
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Personal Credit Cards Transactions 2019-2024
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Saudi Arabia - Category analysis

Debit Cards in Saudi Arabia - Company Profile

HEADLINES

PROSPECTS

Huge increase seen in volume of transactions pay for using financial cards

Debit card payment security upgraded in response to consumer concerns

The emancipation of Saudi women set to be favourable for growth in debit cards

COMPETITIVE LANDSCAPE

Al Rajhi the strong leader due to its leadership in Islamic banking

Proposed merger between NCB and Riyad Bank could shake up debit cards

Digital wallets become a reality in Saudi Arabia with the arrival of Apple Pay

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2014-2019
Table 74 Debit Cards Transactions 2014-2019
Table 75 Debit Cards in Circulation: % Growth 2014-2019
Table 76 Debit Cards Transactions: % Growth 2014-2019
Table 77 Debit Cards: Number of Cards by Issuer 2014-2018
Table 78 Debit Cards: Number of Cards by Operator 2014-2018
Table 79 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 80 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 82 Forecast Debit Cards Transactions 2019-2024
Table 83 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 84 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Saudi Arabia - Category analysis

Pre-Paid Cards in Saudi Arabia - Company Profile

HEADLINES

PROSPECTS

Domestic staff must now be paid via pre-paid salary or payroll cards

Seemingly inexorable shift towards a cashless society set to boost pre-paid cards

New types of pre-paid cards emerge, widening the category’s appeal

COMPETITIVE LANDSCAPE

Al Rajhi’s position as the leading issuer of pre-paid cards remains unassailable

Visa remains the leading operator of pre-paid cards

More intense competition encourages category players to expand their services

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 86 Pre-paid Cards Transactions 2014-2019
Table 87 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 88 Pre-paid Cards Transactions: % Growth 2014-2019
Table 89 Open Loop Pre-paid Cards Transactions 2014-2019
Table 90 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 91 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 92 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 93 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 94 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 95 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 96 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 97 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 98 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 99 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 100 Forecast Pre-paid Cards Transactions 2019-2024
Table 101 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 102 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 103 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 104 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in Saudi Arabia - Category analysis

Store Cards in Saudi Arabia - Company Profile

HEADLINES

Financial Cards and Payments in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Reasons for growth in financial cards and payments vary from category to category

Strong growth in financial cards as Saudi Arabia moves towards a cashless society

Substantial investment boosts the development of financial cards and payments

Al Rajhi Bank remains a leader in a stable competitive environment

The future looks exciting for financial cards and payments in Saudi Arabia

MARKET INDICATORS

Table 105 Number of POS Terminals: Units 2014-2019
Table 106 Number of ATMs: Units 2014-2019
Table 107 Value Lost to Fraud 2014-2019
Table 108 Card Expenditure by Location 2019
Table 109 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 110 Domestic versus Foreign Spend 2019

MARKET DATA

Table 111 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 112 Financial Cards by Category: Number of Accounts 2014-2019
Table 113 Financial Cards Transactions by Category: Value 2014-2019
Table 114 Financial Cards by Category: Number of Transactions 2014-2019
Table 115 Consumer Payments by Category: Value 2014-2019
Table 116 Consumer Payments by Category: Number of Transactions 2014-2019
Table 117 M-Commerce by Category: Value 2014-2019
Table 118 M-Commerce by Category: % Value Growth 2014-2019
Table 119 Financial Cards: Number of Cards by Issuer 2014-2018
Table 120 Financial Cards: Number of Cards by Operator 2014-2018
Table 121 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 122 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 123 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 124 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 125 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 126 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 127 Forecast Consumer Payments by Category: Value 2019-2024
Table 128 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 129 Forecast M-Commerce by Category: Value 2019-2024
Table 130 Forecast M-Commerce by Category: % Value Growth 2019-2024

Megatrends

Country Report

Charge Cards in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Charge cards remains a category in decline as other options are more appealing

Lack of dynamism and absence of new products and services harms charge cards

Further declines on the horizon for charge cards

COMPETITIVE LANDSCAPE

American Express remains the sole operator of charge cards in Saudi Arabia

Loyalty schemes remain at the core of charge cards marketing campaigns

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Saudi Arabia - Category analysis

Charge Cards in Saudi Arabia - Company Profile

HEADLINES

PROSPECTS

Charge cards remains a category in decline as other options are more appealing

Lack of dynamism and absence of new products and services harms charge cards

Further declines on the horizon for charge cards

COMPETITIVE LANDSCAPE

American Express remains the sole operator of charge cards in Saudi Arabia

Loyalty schemes remain at the core of charge cards marketing campaigns

CATEGORY DATA

Credit Cards in Saudi Arabia - Category analysis

Credit Cards in Saudi Arabia - Company Profile

HEADLINES

PROSPECTS

Growth in credit card transactions attributed largely to the rise in micro payments

Credit cards the second most popular financial cards, some way behind debit cards

Credit cards remains dominant in online payments

COMPETITIVE LANDSCAPE

The National Commercial Bank (NCB) maintains its narrow lead in credit cards

Recent developments ensure that debit cards continue to pose strong competition

Co-branding becomes a major marketing initiative in credit cards

CATEGORY DATA

Debit Cards in Saudi Arabia - Category analysis

Debit Cards in Saudi Arabia - Company Profile

HEADLINES

PROSPECTS

Huge increase seen in volume of transactions pay for using financial cards

Debit card payment security upgraded in response to consumer concerns

The emancipation of Saudi women set to be favourable for growth in debit cards

COMPETITIVE LANDSCAPE

Al Rajhi the strong leader due to its leadership in Islamic banking

Proposed merger between NCB and Riyad Bank could shake up debit cards

Digital wallets become a reality in Saudi Arabia with the arrival of Apple Pay

CATEGORY DATA

Pre-Paid Cards in Saudi Arabia - Category analysis

Pre-Paid Cards in Saudi Arabia - Company Profile

HEADLINES

PROSPECTS

Domestic staff must now be paid via pre-paid salary or payroll cards

Seemingly inexorable shift towards a cashless society set to boost pre-paid cards

New types of pre-paid cards emerge, widening the category’s appeal

COMPETITIVE LANDSCAPE

Al Rajhi’s position as the leading issuer of pre-paid cards remains unassailable

Visa remains the leading operator of pre-paid cards

More intense competition encourages category players to expand their services

CATEGORY DATA

Store Cards in Saudi Arabia - Category analysis

Store Cards in Saudi Arabia - Company Profile

HEADLINES

Financial Cards and Payments in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Reasons for growth in financial cards and payments vary from category to category

Strong growth in financial cards as Saudi Arabia moves towards a cashless society

Substantial investment boosts the development of financial cards and payments

Al Rajhi Bank remains a leader in a stable competitive environment

The future looks exciting for financial cards and payments in Saudi Arabia

MARKET INDICATORS

MARKET DATA