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Country Report

Charge Card Transactions in

Charge Cards in Saudi Arabia

20 pages, Nov 2018

US$990

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Executive Summary

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PROSPECTS

Charge cards continues to decline due to the strength of credit cards

Charge cards continued to register a value decline during 2018, due to the strong competition faced from other financial cards, such as credit cards, which are the most popular financial cards in Saudi Arabia, aiding purchases of higher-value items and supporting larger family spending. Shariah compliance remains a key factor challenging the growth of charge cards in the market.

Debit cards is now also challenging charge cards

Charge cards is now also starting to suffer competition from debit cards. The latter have begun to gain wider popularity as players have added advanced features to their functionality, such as the ability to make secure and convenient online payments for shopping, utility payments and flight bookings, attracting more customer usage and negatively affecting charge cards.

Charge cards is expected remain a niche with an unpromising future

With the challenging scenario for the leading players in the oil industry, which have traditionally been key customers for commercial charge cards in the country, commercial charge cards continues to struggle, with a decrease in the number of cards in circulation as well as spending in 2018. As credit cards and debit cards continue to dominate financial cards in Saudi Arabia, continued product development in these categories in terms of more competitive products and services has made it harder for charge cards to step up and attract additional customers.

COMPETITIVE LANDSCAPE

American Express remains the dominant operator

Saudi Investment Bank was the main issuer of American Express charge cards in Saudi Arabia until 2016; from then onwards, American Express became the dominant issuer of American Express cards. Being the sole operator, American Express has exerted great efforts to maintain its presence and retain the interest of its card holders.

Loyalty programmes to retain customers

American Express offers competitive loyalty programmes to serve its customers in the best way; for example, by offering Silver/SkyTeam elite tier exclusive privileges, such as 25% extra Saudia tier miles on each flight, priority boarding, lounge access for up to three family members, priority check-in and additional luggage allowance. All these privileges are significant to many consumers, due to the importance of travel amongst the Saudi community.

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Overview

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Charge Cards in Saudi Arabia - Category analysis

Charge Cards in Saudi Arabia - Company Profile

HEADLINES

PROSPECTS

Charge cards continues to decline due to the strength of credit cards

Debit cards is now also challenging charge cards

Charge cards is expected remain a niche with an unpromising future

COMPETITIVE LANDSCAPE

American Express remains the dominant operator

Loyalty programmes to retain customers

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2013-2018
Table 2 Charge Cards Transactions 2013-2018
Table 3 Charge Cards in Circulation: % Growth 2013-2018
Table 4 Charge Cards Transactions: % Growth 2013-2018
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2013-2018
Table 6 Commercial Charge Cards Transactions 2013-2018
Table 7 Commercial Charge Cards in Circulation: % Growth 2013-2018
Table 8 Commercial Charge Cards Transactions: % Growth 2013-2018
Table 9 Personal Charge Cards: Number of Cards in Circulation 2013-2018
Table 10 Personal Charge Cards Transactions 2013-2018
Table 11 Personal Charge Cards in Circulation: % Growth 2013-2018
Table 12 Personal Charge Cards Transactions: % Growth 2013-2018
Table 13 Charge Cards: Number of Cards by Issuer 2013-2017
Table 14 Charge Cards: Number of Cards by Operator 2013-2017
Table 15 Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 16 Charge Cards Payment Transaction Value by Operator 2013-2017
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2013-2017
Table 18 Commercial Charge Cards: Number of Cards by Operator 2013-2017
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2013-2017
Table 21 Personal Charge Cards: Number of Cards by Issuer 2013-2017
Table 22 Personal Charge Cards: Number of Cards by Operator 2013-2017
Table 23 Personal Charge Cards Transaction Value by Issuer 2013-2017
Table 24 Personal Charge Cards Transaction Value by Operator 2013-2017
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2018-2023
Table 26 Forecast Charge Cards Transactions 2018-2023
Table 27 Forecast Charge Cards in Circulation: % Growth 2018-2023
Table 28 Forecast Charge Cards Transactions: % Growth 2018-2023
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 30 Forecast Commercial Charge Cards Transactions 2018-2023
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2018-2023
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2018-2023
Table 34 Forecast Personal Charge Cards Transactions 2018-2023
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2018-2023
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2018-2023

Credit Cards in Saudi Arabia - Category analysis

Credit Cards in Saudi Arabia - Company Profile

HEADLINES

PROSPECTS

VAT implementation boosts credit card transactions

The local population remains a key customer group for credit card players

Credit cards are still favoured by Saudi travellers

COMPETITIVE LANDSCAPE

The National Commercial Bank remains the leader, but loses share

The changing portfolios of banks

Banks focus on establishing customer relationships through improved services

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2013-2018
Table 38 Credit Cards Transactions 2013-2018
Table 39 Credit Cards in Circulation: % Growth 2013-2018
Table 40 Credit Cards Transactions: % Growth 2013-2018
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2013-2018
Table 42 Commercial Credit Cards Transactions 2013-2018
Table 43 Commercial Credit Cards in Circulation: % Growth 2013-2018
Table 44 Commercial Credit Cards Transactions: % Growth 2013-2018
Table 45 Personal Credit Cards: Number of Cards in Circulation 2013-2018
Table 46 Personal Credit Cards Transactions 2013-2018
Table 47 Personal Credit Cards in Circulation: % Growth 2013-2018
Table 48 Personal Credit Cards Transactions: % Growth 2013-2018
Table 49 Credit Cards: Number of Cards by Issuer 2013-2017
Table 50 Credit Cards: Number of Cards by Operator 2013-2017
Table 51 Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 52 Credit Cards Payment Transaction Value by Operator 2013-2017
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2013-2017
Table 54 Commercial Credit Cards: Number of Cards by Operator 2013-2017
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2013-2017
Table 57 Personal Credit Cards: Number of Cards by Issuer 2013-2017
Table 58 Personal Credit Cards: Number of Cards by Operator 2013-2017
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2013-2017
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2018-2023
Table 62 Forecast Credit Cards Transactions 2018-2023
Table 63 Forecast Credit Cards in Circulation: % Growth 2018-2023
Table 64 Forecast Credit Cards Transactions: % Growth 2018-2023
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 66 Forecast Commercial Credit Cards Transactions 2018-2023
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2018-2023
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 70 Forecast Personal Credit Cards Transactions 2018-2023
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2018-2023
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2018-2023

Debit Cards in Saudi Arabia - Category analysis

Debit Cards in Saudi Arabia - Company Profile

HEADLINES

PROSPECTS

Reforms support financial inclusion and the fintech ecosystem

Government-led online payment service to support mada debit cards

Payfort is officially registered in Saudi Arabia

COMPETITIVE LANDSCAPE

Al Rajhi Bank continues to gain share in debit cards

ATM and POS coverage

Visa’s involvement in mada Pay to strengthen the operator’s share in the country

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2013-2018
Table 74 Debit Cards Transactions 2013-2018
Table 75 Debit Cards in Circulation: % Growth 2013-2018
Table 76 Debit Cards Transactions: % Growth 2013-2018
Table 77 Debit Cards: Number of Cards by Issuer 2013-2017
Table 78 Debit Cards: Number of Cards by Operator 2013-2017
Table 79 Debit Cards Payment Transaction Value by Issuer 2013-2017
Table 80 Debit Cards Payment Transaction Value by Operator 2013-2017
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2018-2023
Table 82 Forecast Debit Cards Transactions 2018-2023
Table 83 Forecast Debit Cards in Circulation: % Growth 2018-2023
Table 84 Forecast Debit Cards Transactions: % Growth 2018-2023

Pre-Paid Cards in Saudi Arabia - Category analysis

Pre-Paid Cards in Saudi Arabia - Company Profile

HEADLINES

PROSPECTS

Pre-paid cards continues to see steady growth

Network branded gift cards sees sizeable potential in the Kingdom

Other types of pre-paid cards

COMPETITIVE LANDSCAPE

Al Rajhi Bank remains the leader in pre-paid cards

Al Rajhi Bank’s payroll cards

Visa remains the leading operator

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2013-2018
Table 86 Pre-paid Cards Transactions 2013-2018
Table 87 Pre-paid Cards in Circulation: % Growth 2013-2018
Table 88 Pre-paid Cards Transactions: % Growth 2013-2018
Table 89 Open Loop Pre-paid Cards Transactions 2013-2018
Table 90 Open Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 91 Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 92 Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 93 Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 94 Pre-paid Cards Transaction Value by Operator 2013-2017
Table 95 Open Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 96 Open Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 97 Open Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 98 Open Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 99 Forecast Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 100 Forecast Pre-paid Cards Transactions 2018-2023
Table 101 Forecast Pre-paid Cards in Circulation: % Growth 2018-2023
Table 102 Forecast Pre-paid Cards Transactions: % Growth 2018-2023
Table 103 Forecast Open Loop Pre-paid Cards Transactions 2018-2023
Table 104 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2018-2023

Store Cards in Saudi Arabia - Category analysis

Store Cards in Saudi Arabia - Company Profile

PROSPECTS

Financial Cards and Payments in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Saudization continues to have a significant impact

Digitalisation is transforming the financial industry

Al Rajhi Bank remains the strongest bank in financial cards in Saudi Arabia

Debit and credit cards dominate in the Kingdom

Charge cards is expected to decline over the forecast period

MARKET INDICATORS

Table 105 Number of POS Terminals: Units 2013-2018
Table 106 Number of ATMs: Units 2013-2018
Table 107 Value Lost to Fraud 2013-2018
Table 108 Card Expenditure by Location 2017
Table 109 Financial Cards in Circulation by Type: % Number of Cards 2013-2018
Table 110 Domestic versus Foreign Spend 2018

MARKET DATA

Table 111 Financial Cards by Category: Number of Cards in Circulation 2013-2018
Table 112 Financial Cards by Category: Number of Accounts 2013-2018
Table 113 Financial Cards Transactions by Category: Value 2013-2018
Table 114 Financial Cards by Category: Number of Transactions 2013-2018
Table 115 Consumer Payments by Category: Value 2013-2018
Table 116 Consumer Payments by Category: Number of Transactions 2013-2018
Table 117 M-Commerce by Category: Value 2013-2018
Table 118 M-Commerce by Category: % Value Growth 2013-2018
Table 119 Financial Cards: Number of Cards by Issuer 2013-2017
Table 120 Financial Cards: Number of Cards by Operator 2013-2017
Table 121 Financial Cards: Card Payment Transactions Value by Operator 2013-2017
Table 122 Financial Cards: Card Payment Transactions Value by Issuer 2013-2017
Table 123 Forecast Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 124 Forecast Financial Cards by Category: Number of Accounts 2018-2023
Table 125 Forecast Financial Cards Transactions by Category: Value 2018-2023
Table 126 Forecast Financial Cards by Category: Number of Transactions 2018-2023
Table 127 Forecast Consumer Payments by Category: Value 2018-2023
Table 128 Forecast Consumer Payments by Category: Number of Transactions 2018-2023
Table 129 Forecast M-Commerce by Category: Value 2018-2023
Table 130 Forecast M-Commerce by Category: % Value Growth 2018-2023

Megatrends

Country Report

Charge Cards in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Charge cards continues to decline due to the strength of credit cards

Debit cards is now also challenging charge cards

Charge cards is expected remain a niche with an unpromising future

COMPETITIVE LANDSCAPE

American Express remains the dominant operator

Loyalty programmes to retain customers

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Saudi Arabia - Category analysis

Charge Cards in Saudi Arabia - Company Profile

HEADLINES

PROSPECTS

Charge cards continues to decline due to the strength of credit cards

Debit cards is now also challenging charge cards

Charge cards is expected remain a niche with an unpromising future

COMPETITIVE LANDSCAPE

American Express remains the dominant operator

Loyalty programmes to retain customers

CATEGORY DATA

Credit Cards in Saudi Arabia - Category analysis

Credit Cards in Saudi Arabia - Company Profile

HEADLINES

PROSPECTS

VAT implementation boosts credit card transactions

The local population remains a key customer group for credit card players

Credit cards are still favoured by Saudi travellers

COMPETITIVE LANDSCAPE

The National Commercial Bank remains the leader, but loses share

The changing portfolios of banks

Banks focus on establishing customer relationships through improved services

CATEGORY DATA

Debit Cards in Saudi Arabia - Category analysis

Debit Cards in Saudi Arabia - Company Profile

HEADLINES

PROSPECTS

Reforms support financial inclusion and the fintech ecosystem

Government-led online payment service to support mada debit cards

Payfort is officially registered in Saudi Arabia

COMPETITIVE LANDSCAPE

Al Rajhi Bank continues to gain share in debit cards

ATM and POS coverage

Visa’s involvement in mada Pay to strengthen the operator’s share in the country

CATEGORY DATA

Pre-Paid Cards in Saudi Arabia - Category analysis

Pre-Paid Cards in Saudi Arabia - Company Profile

HEADLINES

PROSPECTS

Pre-paid cards continues to see steady growth

Network branded gift cards sees sizeable potential in the Kingdom

Other types of pre-paid cards

COMPETITIVE LANDSCAPE

Al Rajhi Bank remains the leader in pre-paid cards

Al Rajhi Bank’s payroll cards

Visa remains the leading operator

CATEGORY DATA

Store Cards in Saudi Arabia - Category analysis

Store Cards in Saudi Arabia - Company Profile

PROSPECTS

Financial Cards and Payments in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Saudization continues to have a significant impact

Digitalisation is transforming the financial industry

Al Rajhi Bank remains the strongest bank in financial cards in Saudi Arabia

Debit and credit cards dominate in the Kingdom

Charge cards is expected to decline over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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