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Country Report

Charge Card Transactions in

Charge Cards in Egypt

Nov 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Struggling economy limits appeal of charge cards

Low income levels and financial instability continue to negatively affect charge cards. With the difficulties facing the overall economy of the country, charge cards are still unpopular in Egypt.

Small niche of privilege charge cards as loyalty devices

Privilege charge cards are a popular product. These are a form of loyalty programme created by multiple entities within the marketplace, initially introduced by companies such as Europcar to offer the client base a rewards programme.

Islamic banking could provide opportunities as “cashback cards” for charge cards

Islamic banks operating within the Egyptian market are offering a form of charge card called the “cashback card”. The fact that Islam is the dominant religion among the Egyptian population could offer potential expansion opportunities for charge cards.

COMPETITIVE LANDSCAPE

American Express remains the sole charge card operator in Egypt

American Express remained the only charge card operator in Egypt in 2018. However, its overall volume and value shares in Egyptian financial cards continued to fall as credit cards offering more attractive rates and benefits gained popularity at the expense of charge cards.

American Express adjusts its competitive strategy

The main users of American Express charge cards are more affluent Egyptians and inbound tourists who stay at upmarket hotels. The operator actively targets these consumers with products like the American Express Platinum Card, which offers travel benefits such as exclusive discounts on tickets from 14 leading airlines.

Bank Audi offering a range of Islamic Financing products

There are increasing numbers of banks offering banking products in Egypt that meet Islamic principles. Bank Audi is one player offering a range of Bilateral Islamic Financing and Syndicated Islamic Financing products.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Charge Card Transactions industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Charge Card Transactions industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Charge Card Transactions in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Charge Card Transactions in Egypt?
What are the major operators and issuers in Egypt?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Charge Card Transactions in Egypt, originate from our database within our Consumer Finance market share and market size database

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Charge Cards in Egypt - Category analysis

Charge Cards in Egypt - Company Profile

HEADLINES

PROSPECTS

Struggling economy limits appeal of charge cards

Small niche of privilege charge cards as loyalty devices

Islamic banking could provide opportunities as “cashback cards” for charge cards

COMPETITIVE LANDSCAPE

American Express remains the sole charge card operator in Egypt

American Express adjusts its competitive strategy

Bank Audi offering a range of Islamic Financing products

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2014-2019
Table 2 Charge Cards Transactions 2014-2019
Table 3 Charge Cards in Circulation: % Growth 2014-2019
Table 4 Charge Cards Transactions: % Growth 2014-2019
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Charge Cards Transactions 2014-2019
Table 7 Commercial Charge Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Charge Cards Transactions: % Growth 2014-2019
Table 9 Personal Charge Cards: Number of Cards in Circulation 2014-2019
Table 10 Personal Charge Cards Transactions 2014-2019
Table 11 Personal Charge Cards in Circulation: % Growth 2014-2019
Table 12 Personal Charge Cards Transactions: % Growth 2014-2019
Table 13 Charge Cards: Number of Cards by Issuer 2014-2018
Table 14 Charge Cards: Number of Cards by Operator 2014-2018
Table 15 Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Charge Cards Payment Transaction Value by Operator 2014-2018
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2014-2018
Table 18 Commercial Charge Cards: Number of Cards by Operator 2014-2018
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2014-2018
Table 21 Personal Charge Cards: Number of Cards by Issuer 2014-2018
Table 22 Personal Charge Cards: Number of Cards by Operator 2014-2018
Table 23 Personal Charge Cards Transaction Value by Issuer 2014-2018
Table 24 Personal Charge Cards Transaction Value by Operator 2014-2018
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2019-2024
Table 26 Forecast Charge Cards Transactions 2019-2024
Table 27 Forecast Charge Cards in Circulation: % Growth 2019-2024
Table 28 Forecast Charge Cards Transactions: % Growth 2019-2024
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2019-2024
Table 30 Forecast Commercial Charge Cards Transactions 2019-2024
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2019-2024
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2019-2024
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2019-2024
Table 34 Forecast Personal Charge Cards Transactions 2019-2024
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2019-2024
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2019-2024

Credit Cards in Egypt - Category analysis

Credit Cards in Egypt - Company Profile

HEADLINES

PROSPECTS

Banks and merchants teaming up to offer deals to consumers

Credit card payments will benefit from CBE’s plans for a million electronic points of sale by 2021

Economic improvements support expansion of commercial credit cards

COMPETITIVE LANDSCAPE

Mastercard remains the leading credit card operator in value terms

National Bank of Egypt remains the leading credit card issuer

Banks use loyalty and reward programmes to stimulate credit card spending

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2014-2019
Table 38 Credit Cards Transactions 2014-2019
Table 39 Credit Cards in Circulation: % Growth 2014-2019
Table 40 Credit Cards Transactions: % Growth 2014-2019
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 42 Commercial Credit Cards Transactions 2014-2019
Table 43 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 44 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 45 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 46 Personal Credit Cards Transactions 2014-2019
Table 47 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 48 Personal Credit Cards Transactions: % Growth 2014-2019
Table 49 Credit Cards: Number of Cards by Issuer 2014-2018
Table 50 Credit Cards: Number of Cards by Operator 2014-2018
Table 51 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 52 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 54 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 57 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 58 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 62 Forecast Credit Cards Transactions 2019-2024
Table 63 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 64 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 66 Forecast Commercial Credit Cards Transactions 2019-2024
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Personal Credit Cards Transactions 2019-2024
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Egypt - Category analysis

Debit Cards in Egypt - Company Profile

HEADLINES

PROSPECTS

Digital banking services helping to improve the performance of debit cards

Government-issued Meeza card could result in a major shift in the world of debit payments

Increased awareness of and confidence in using financial services

COMPETITIVE LANDSCAPE

Mastercard and Visa the dominant debit card operators, National Bank of Egypt the leading debit card issuer

Regional banks eying the Egyptian market

CBE selects 28 banks for mobile payments as Bank Misr commits to supplying 250,000 QR codes

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2014-2019
Table 74 Debit Cards Transactions 2014-2019
Table 75 Debit Cards in Circulation: % Growth 2014-2019
Table 76 Debit Cards Transactions: % Growth 2014-2019
Table 77 Debit Cards: Number of Cards by Issuer 2014-2018
Table 78 Debit Cards: Number of Cards by Operator 2014-2018
Table 79 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 80 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 82 Forecast Debit Cards Transactions 2019-2024
Table 83 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 84 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Egypt - Category analysis

Pre-Paid Cards in Egypt - Company Profile

HEADLINES

PROSPECTS

Government’s new Meeza cards to drive financial inclusion and transition to a cashless society

Gift cards growing in popularity and offering potential for growth

More businesses turn to open loop cards for payroll needs

COMPETITIVE LANDSCAPE

Visa remains the leading operator in open loop pre-paid cards

National Bank of Egypt and Bank Misr are the leading issuers of pre-paid cards

Non-banking entities embrace closed loop pre-paid cards

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 86 Pre-paid Cards Transactions 2014-2019
Table 87 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 88 Pre-paid Cards Transactions: % Growth 2014-2019
Table 89 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 91 Open Loop Pre-paid Cards Transactions 2014-2019
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 93 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 94 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 95 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 96 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 106 Forecast Pre-paid Cards Transactions 2019-2024
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2019-2024

Store Cards in Egypt - Category analysis

Store Cards in Egypt - Company Profile

PROSPECTS

Financial Cards and Payments in Egypt - Industry Overview

EXECUTIVE SUMMARY

Digitalisation and banks’ expanding geographical coverage driving growth in financial cards

Government pursuing financial inclusion and cashless payment policies

Egyptians gaining confidence in using electronic payments and transfers

Government introduces the Meeza National Payment Scheme

Financial cards and payments expected to see continued growth

MARKET INDICATORS

Table 112 Number of POS Terminals: Units 2014-2019
Table 113 Number of ATMs: Units 2014-2019
Table 114 Value Lost to Fraud 2014-2019
Table 115 Card Expenditure by Location 2019
Table 116 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 117 Domestic versus Foreign Spend 2019

MARKET DATA

Table 118 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 119 Financial Cards by Category: Number of Accounts 2014-2019
Table 120 Financial Cards Transactions by Category: Value 2014-2019
Table 121 Financial Cards by Category: Number of Transactions 2014-2019
Table 122 Consumer Payments by Category: Value 2014-2019
Table 123 Consumer Payments by Category: Number of Transactions 2014-2019
Table 124 M-Commerce by Category: Value 2014-2019
Table 125 M-Commerce by Category: % Value Growth 2014-2019
Table 126 Financial Cards: Number of Cards by Issuer 2014-2018
Table 127 Financial Cards: Number of Cards by Operator 2014-2018
Table 128 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 129 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 130 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 131 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 132 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 133 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 134 Forecast Consumer Payments by Category: Value 2019-2024
Table 135 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 136 Forecast M-Commerce by Category: Value 2019-2024
Table 137 Forecast M-Commerce by Category: % Value Growth 2019-2024

Megatrends

Country Report

Charge Cards in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Struggling economy limits appeal of charge cards

Small niche of privilege charge cards as loyalty devices

Islamic banking could provide opportunities as “cashback cards” for charge cards

COMPETITIVE LANDSCAPE

American Express remains the sole charge card operator in Egypt

American Express adjusts its competitive strategy

Bank Audi offering a range of Islamic Financing products

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Egypt - Category analysis

Charge Cards in Egypt - Company Profile

HEADLINES

PROSPECTS

Struggling economy limits appeal of charge cards

Small niche of privilege charge cards as loyalty devices

Islamic banking could provide opportunities as “cashback cards” for charge cards

COMPETITIVE LANDSCAPE

American Express remains the sole charge card operator in Egypt

American Express adjusts its competitive strategy

Bank Audi offering a range of Islamic Financing products

CATEGORY DATA

Credit Cards in Egypt - Category analysis

Credit Cards in Egypt - Company Profile

HEADLINES

PROSPECTS

Banks and merchants teaming up to offer deals to consumers

Credit card payments will benefit from CBE’s plans for a million electronic points of sale by 2021

Economic improvements support expansion of commercial credit cards

COMPETITIVE LANDSCAPE

Mastercard remains the leading credit card operator in value terms

National Bank of Egypt remains the leading credit card issuer

Banks use loyalty and reward programmes to stimulate credit card spending

CATEGORY DATA

Debit Cards in Egypt - Category analysis

Debit Cards in Egypt - Company Profile

HEADLINES

PROSPECTS

Digital banking services helping to improve the performance of debit cards

Government-issued Meeza card could result in a major shift in the world of debit payments

Increased awareness of and confidence in using financial services

COMPETITIVE LANDSCAPE

Mastercard and Visa the dominant debit card operators, National Bank of Egypt the leading debit card issuer

Regional banks eying the Egyptian market

CBE selects 28 banks for mobile payments as Bank Misr commits to supplying 250,000 QR codes

CATEGORY DATA

Pre-Paid Cards in Egypt - Category analysis

Pre-Paid Cards in Egypt - Company Profile

HEADLINES

PROSPECTS

Government’s new Meeza cards to drive financial inclusion and transition to a cashless society

Gift cards growing in popularity and offering potential for growth

More businesses turn to open loop cards for payroll needs

COMPETITIVE LANDSCAPE

Visa remains the leading operator in open loop pre-paid cards

National Bank of Egypt and Bank Misr are the leading issuers of pre-paid cards

Non-banking entities embrace closed loop pre-paid cards

CATEGORY DATA

Store Cards in Egypt - Category analysis

Store Cards in Egypt - Company Profile

PROSPECTS

Financial Cards and Payments in Egypt - Industry Overview

EXECUTIVE SUMMARY

Digitalisation and banks’ expanding geographical coverage driving growth in financial cards

Government pursuing financial inclusion and cashless payment policies

Egyptians gaining confidence in using electronic payments and transfers

Government introduces the Meeza National Payment Scheme

Financial cards and payments expected to see continued growth