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Charge cards is a niche within South African financial cards and payments dominated by personal charge cards, and is traditionally driven by demand from affluent status-focused consumers who enjoy the benefits and kudos attached to owning this type of financial card. Limited visibility and accessibility therefore, restricts this category’s potential for stronger uptake.
Prior to the emergence of the pandemic in 2020, the smaller category of commercial charge cards had been outperforming personal charge cards in growth terms across all indicators, linked to increasing use by corporate businesses, as they looked for new ways to manage budgets and control employees’ expenses. Nevertheless, competition was offered in the form of commercial credit cards as they offer businesses greater flexibility regarding repayment options.
The competitive landscape of charge cards is highly consolidated between Standard Bank of South Africa and Nedbank Group as issuers, with Diners Club and American Express the dominant operators. These players’ products and services target high-end travellers with air travel-related services such as free travel insurance, air travel points or entry to exclusive airport lounges in addition to consumers with dynamic affluent lifestyles, which are often marketed through various channels such as radio, television, print media and outdoor advertising.
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Discover the latest market trends and uncover sources of future market growth for the Charge Card Transactions industry in South Africa with research from Euromonitor's team of in-country analysts.
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If you're in the Charge Card Transactions industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
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Euromonitor’s industry reports, including Charge Card Transactions in South Africa, originate from our database within our Consumer Finance market share and market size database
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.