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Charge cards have a low level of penetration in Brazil, with consumers having limited familiarity with how charge cards work, often struggling to understand how they differ from credit cards. In that sense, credit cards pose strong competition to charge cards in Brazil.
As the average consumer is not eligible to be issued with a charge card in Brazil, significant efforts are needed to educate consumers about the characteristics of this type of card, especially when compared with credit cards. This should be targeted mostly at high-income consumers, as they constitute the target audience for charge cards and among whom a preference for credit cards is still dominant.
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Discover the latest market trends and uncover sources of future market growth for the Charge Card Transactions industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Charge Card Transactions industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Charge Card Transactions in Brazil market research report includes:
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Euromonitor’s industry reports, including Charge Card Transactions in Brazil, originate from our database within our Consumer Finance market share and market size database
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.