Elvio Andrade
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Elvio Andrade

Senior Research Manager

Vilnius

Portuguese, English

Elvio leads the home and tech research team in Eastern Europe.

Elvio has more than 10 years experience in the home and tech industries. He is responsible for conducting and delivering market research for the Eastern European region and Scandinavia. Elvio started his career at Euromonitor in industrial research, before moving to country research.

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Article

K-Beauty Tech Sees Challenges Adapting to US Consumption

Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?

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